TODAY Wins Paris Olympics with Largest Summer Games Advantage in Total Viewers Since Rio 2016
TODAY Delivers 30-Week Demo Highs
TODAY Grows Across the Board Year Over Year
PARIS – August 13, 2024 – TODAY was the number-one morning show during week two of the Olympics from Paris, topping “Good Morning America” in total viewers and the key demo. Co-anchored by Savannah Guthrie, Hoda Kotb, Al Roker and Craig Melvin, the Paris Olympics saw TODAY’s best summer advantages over GMA in total viewers since the Rio Olympics in 2016. Additionally, TODAY grew in total viewers, A25-54 and A18-49 versus the prior year.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage 11 times higher than GMA versus the prior season. This is TODAY’s best key demo start to a season versus GMA in 12 years.
TODAY HIGHLIGHTS:
Source: Nielsen, L+SD, 8/5/2024-8/11/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY is the #1 morning show across-the-board for the second straight week
- TODAY grew its Paris Week 2 deliveries in A25-54/A18-49 vs. Week 1, hitting 30-week highs in demo viewership
- Paris 2024 Summer Olympics (2 Weeks)
- TODAY posts best Summer Olympics total viewer advantages over the competition since Rio 2016
- TODAY won every morning across-the-board, its best showing in a Summer Olympics since Rio 2016
- Season-to-date through Week 46, TODAY ranks as the #1 morning show in A25-54 and A18-49
- TODAY’s A25-54 advantage vs. GMA is 11 times higher than last season while its 3NET share of A25-54 viewership is the largest in 12 years (2011-12 season)
TODAY averaged 3.138 million total viewers, beating Good Morning America by +458,000 (+17%) and leading CBS Mornings by +1.194 million (+61%)
- TODAY has lead GMA for 2 consecutive weeks and beaten CBS across-the-board for 1,669 consecutive weeks (since 8/10/1992)
- Compared to prior year, TODAY was the only program up in total viewers (+640,000, up +26%), turned its total viewership gap into a win vs. GMA (+458,000 vs. -411,000 prior year) and quadrupled its lead vs. CBS (+1.194 million vs. +294,000 prior year)
TODAY averaged 760,000 A25-54 viewers, beating GMA by +280,000 (+58%) and leading CBS by +389,000 (+105%)
- Week-over-week, TODAY increased its A25-54 viewership by +6,000 (up +1%), reaching its highest mark in 30 weeks (best since 1/8/2024)
- Compared to prior year, TODAY was the only program to increase in demo viewership (+176,000, up +30%), reversed its A25-54 gap into an win vs. GMA (+280,000 vs. -38,000 prior year), and more than doubled its demo lead vs. CBS by 180% (+389,000 vs. +139,000 prior year)
TODAY averaged 520,000 A18-49 viewers, beating GMA by +231,000 (+80%) and leading CBS by +261,000 (+101%)
- Week-over-week, TODAY increased its A18-49 audience by +13,000 (up +3%) to reach its highest level in 30 weeks (since 1/8/2024)
- Versus the same week last year, TODAY was the only program to grow its total viewers (+129,000, up +33%) while improving its advantage over GMA (+231,000 vs. a tie prior year) and more than doubling its lead vs. CBS (+261,000 vs. +116,000 prior year)
TODAY Digital had 11.6M unique visitors
- The brand drove 24.2M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-8/11/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +129,000 A25-54 viewers, over 11 times higher than prior year (+11,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)
- Versus CBS, TODAY’s A25-54 advantage of +223,000 is 11% higher than at the same point last season (+201,000 last season)
Total Viewers:
- TODAY posts a 71% gap improvement vs. the same period last season
