TODAY Tops GMA for 48 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Grows Demo Lead and Improves Total Viewer Gap Year Over Year
TODAY Tops GMA in Total Viewers Monday
TODAY Is #1 in Key Demo Season to Date
NEW YORK – July 16, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 48th consecutive weekly demo win. TODAY grew its demo lead over GMA and reduced the total viewer gap by 67% versus the prior year. Additionally, TODAY topped GMA in total viewers last Monday. So far this season, TODAY has closed the total viewer gap with GMA by 61%.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage nearly seven times higher over GMA versus the prior season. This is TODAY’s best key demo start to a season versus GMA in twelve years.
Source: Nielsen, L+SD, 7/8/2024-7/14/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY ranked #1 in A25-54 for the 48th week in a row, its best streak in the key demo in over 3.5 years (since December 2020)
- TODAY has ranked #1 in A18-49 for 49 consecutive weeks, its best streak in 3 years (since May 2021)
- TODAY’s total viewer gap vs. GMA finished below 100,000 viewers for the third consecutive week
- TODAY topped GMA by +77,000 total viewers on Monday
- TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 33rd consecutive week
- Compared to prior year, TODAY reversed a demo loss to a win vs. GMA and reduced the total viewer gap by 67%
- Season-to-date through Week 42, TODAY ranks as the #1 morning show in A25-54 and A18-49
TODAY averaged 521,000 A25-54 viewers, beating Good Morning America by +89,000 (+21%) and leading CBS Mornings by +135,000 (+35%)
- TODAY has now been the #1 ranked morning show in A25-54 for 48 consecutive weeks (56 of the last 62 weeks), its longest streak in more than 3.5 years (since December 2020)
- Year-over-year, TODAY turned its A25-54 viewership gap into a win over GMA (+89,000 vs. -15,000 prior year).
TODAY averaged 346,000 A18-49 viewers, beating GMA by +66,000 (+23%) and leading CBS by +84,000 (+32%)
TODAY averaged 2.479 million total viewers, leading CBS by +479,000 (+24%)
- TODAY was the #1 morning show in total viewers on Monday (+77,000 higher than GMA)
- TODAY has now beaten CBS across-the-board for 1,665 consecutive weeks (since 8/10/1992)
- TODAY’s gap with GMA is the most narrow seen in 7 weeks (since 5/20/24)
- Week-over-week, TODAY reduced its total viewership gap vs. GMA by 6% (-89,000 vs. -95,000 prior week)
- Compared to prior year, TODAY reduced its total viewership gap vs. GMA by 67% (-89,000 vs. -273,000 prior year) and improved its lead over CBS by 10% (+479,000 vs. +435,000 prior year)
TODAY Digital had 10.8M unique visitors
- The brand drove 21.2M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-7/14/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +124,000 A25-54 viewers, over 7 times higher than prior year (+17,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)
Total Viewers:
- TODAY trails GMA by -127,000 total viewers, a 61% gap improvement vs. the same period last season (-324,000)
