TODAY Tops GMA for 35 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Grows Demo Lead Over GMA Year Over Year
TODAY Tops GMA in Total Viewers Last Tuesday and Wednesday
TODAY Is #1 in Key Demo Season to Date
NEW YORK – April 16, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 35th consecutive weekly demo win. TODAY has now won every morning of 2024 in A25-54, its longest unbroken daily demo streak start to the year since 2012. Additionally, TODAY’s demo lead over GMA was five times higher versus the prior year and narrowed the total viewer gap by 84%. TODAY also topped GMA in total viewers last Tuesday and Wednesday.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage more than eight times higher over GMA versus the prior season. Additionally, TODAY cut the total viewer gap with GMA by more than half versus the prior season. This is TODAY’s best key demo start to a season versus GMA in five years.
Source: Nielsen, L+SD, 4/8/2024-4/14/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY ranked #1 in A25-54 for the 35th consecutive week, the program’s longest winning streak in the key demo in over three years (since December 2020)
- TODAY has beaten GMA by at least 100,000 A25-54 viewers in 8 of the last 9 weeks (also in 20 of the 29 weeks this season)
- TODAY has now won every morning of 2024 in A25-54 (70 and counting), its longest unbroken daily demo streak to start the year since 2012
- TODAY has ranked #1 in A18-49 for 36 consecutive weeks (best A18-49 streak since May 2021)
- TODAY topped GMA on Tuesday (+7,000) and Wednesday (+92,000) mornings
- Versus prior year, TODAY improved its competitive position with GMA among A25-54 and total viewers for the 20th consecutive week
- TODAY’s A25-54 lead over GMA was 5 times higher than prior year while cutting the total viewer gap by 84%
- Season-to-date through Week 29, TODAY ranks as the #1 morning show in A25-54 and A18-49
- TODAY’s A25-54 lead vs. GMA is more than 8x higher than last season and is its best start in five years (2018-19 season)
- TODAY has cut the total viewer gap with GMA by more than half vs. last season (55% closer)
TODAY averaged 680,000 A25-54 viewers, beating Good Morning America by +145,000 (+27%) and leading CBS Mornings by +205,000 (+43%)
- TODAY has been the #1 ranked morning show in A25-54 for 35 consecutive weeks (43 of the last 49 weeks) and beaten CBS in the key demo for 1,652 straight weeks (every week since 8/10/1992)
- TODAY’s current 35-week winning streak in the key demo is its longest in more than three years (since December 2020)
- TODAY has ranked #1 in A25-54 every morning of 2024 so far (70 and counting), its longest unbroken daily streak to start the year since 2012
TODAY averaged 454,000 A18-49 viewers, beating GMA by +83,000 (+22%) and leading CBS by +117,000 (+35%)
TODAY averaged 2.794 million total viewers leading CBS by +571,000 (+26%)
- TODAY has now beaten CBS in total viewers for 1,652 consecutive weeks (since 8/10/1992)
- TODAY was the #1 morning show across-the-board on Tuesday and Wednesday mornings
- Week-over-week, TODAY saw the biggest gain of total viewers in the 3NET (+51,000, up +2%), reduced its total viewership gap vs. GMA by 52% (-61,000 vs. -128,000 prior week) and improved its lead over CBS by 2% (+571,000 vs. +562,000 prior week)
- TODAY was the only morning show to grow its total viewership versus the same week last year (+45,000, up +2%), helping cut its viewer gap vs. GMA by 84% (-61,000 vs. -387,000 prior year) and widen its lead over CBS by 23% (+571,000 vs. +465,000 prior year)
TODAY Digital had 10.3M unique visitors
- The brand drove 20.9M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-4/14/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +123,000 A25-54 viewers, more than 8 times higher than prior year (+15,000) and its best start to a season in five years (2018-19)
