TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years
TODAY Grows Viewership Advantages Over GMA Year Over Year
TODAY Remains #1 in the Key Demo For Past 9 Years
NEW YORK – January 7, 2025 – For the first time in 7 years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For the tenth week straight, TODAY topped ABC’s “Good Morning America” in both total viewers and the key demo. TODAY also grew its total viewership lead over GMA versus the prior year.
Additionally, TODAY is now leading in total viewers by its widest margin in 13 seasons and is posting its biggest key demo lead in 8 seasons, versus GMA.
Source: Nielsen Panel, L+SD, 12/30/2024-1/5/2025. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 across-the-board season to date for first time in 7 years, biggest total viewer lead over GMA in 13 years
- TODAY ranks #1 across-the-board for the 10th consecutive week, its best streak since April 2012
- #1 in A18-49 for the 74th consecutive week – longest win streak in over 3 years (since May 2021)
- Season-to-date, TODAY is the #1 morning show across the board in total viewers, A25-54, and A18-49
TODAY averaged 2.538 million total viewers, beating Good Morning America by +8,000 (+0.3%)
- TODAY ranked #1 in total viewers for the 10th consecutive week
- Compared to prior year, TODAY reversed a gap into a win vs. GMA (+8,000 vs. -100,000 prior year)
TODAY averaged 582,000 A25-54 viewers, beating GMA by +153,000 (+36%)
- TODAY has been the #1 morning show for 73 consecutive weeks (since 8/14/2023)
- TODAY’s current demo winning streak is its longest in over five years (since August 2019)
TODAY averaged 364,000 A18-49 viewers, beating GMA by +100,000 (+38%)
TODAY Digital had 7.0M unique visitors
- The brand drove 21.1M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-1/5/2025)
TODAY is the #1 ranked morning show across the board this season
Total Viewers:
- TODAY leads GMA by +21,000 total viewers, a reversal from the -198,000 gap seen at this point last season. This is TODAY’s best total viewer margin in 13 seasons (since 2011-12)
A25-54:
- TODAY leads GMA by +219,000 A25-54 viewers:
- TODAY has widened its demo lead by 87% (+219,000 vs. +117,000 prior year) and is TODAY’s biggest viewer advantage over GMA in 8 seasons (since 2016-17)
- TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.3%) in 13 seasons (since 2011-12)
