Flo Edwards

Occupation: Recruitment Consultant
Location: London

Never one to back down from a challenge, Flo started her own consultancy and has proven herself with great performance history. Is she ready to take on one of the toughest processes around?

What is your biggest business success to date?

Taking the jump and launching my own consultancy.

What is your biggest business fail?

Failing is part of any job and I make them every day… If you don’t fail and make mistakes, you’ll never learn and grow. I just make sure I don’t try to repeat the same one!

Tell us something about you that we don’t know?

I’ve taught my dog how to close a door…? I mean, how deep do we want to go here!

Why do you deserve Lord Sugar’s investment?

I don’t necessarily deserve Lord Sugar’s investment more than anyone else in the process; I have a great business and I have a proven track record of generating revenue. However, equality, diversity and inclusion is at the core of the business so with Lord Sugar’s experience with scaling recruitment businesses we can expedite this positive impact (alongside profits!).