TOP-CHARTING DANCE ARTIST ESTABLISHES NEW MUSIC GENRE “ODECORE”
THREE BILLION STREAMS AND 16 POSITIONS ON BILLBOARD CHARTS SINCE 2023
Artist and producer Odetari (Taha Othman Ahmad) reached a marker that no other electronic artist has achieved. His most recent single, “Keep Up,” was a TikTok dance sensation (seen in 1.1 million creator clips) when it hit the popular Billboard Hot 100 chart the tracking week of Sept. 27-Oct. 3 at #96. It landed there without any traditional radio airplay to drive its placement. An official US weekly streaming sum of 5.7 million (source: Luminate) helped it chart.
Listen to “Keep Up” here: https://
“Keep Up” follows five Gold Certified Singles released by the Houston, Texas native in 2023 or later. In his music, Odetari creates a world and music genre distinctly his own called “ODECORE,” where he produces and writes everything in its entirety. His hard-driving electronic music currently empowers music streamers, TikTok dancers and gamers, while it is forcefully breaking into mainstream culture. On Spotify, ODECORE is described as music for “late night gaming, gym sessions, and anime binging.”
His infectious compositions are a fusion of electronic beats and time-shifting choruses that take cues from video games, anime and a multitude of musical influences. His music has attracted millions of devoted fans to ODECORE where they resonate with his powerful lyrical messages intended to push listeners to overcome challenges and strive for personal growth. It’s what Odetari calls “final boss music.”
In early 2023, Odetari was substitute teaching at a Houston high school, where he watched his students perfect TikTok dances, as he uploaded songs to Soundcloud and envisioned TikTok videos (audio deepfakes of video game characters with his music in the background).
In less than two years, Odetari was counting 3 billion streams and 16 positions on Billboard charts – six in the top 10. His first viral hit, “Narcissistic Personality Disorder,” reached No. 10 in May 2023, followed by “Good Loyal Thots” (#8), “Look Don’t Touch,” with Cade Clair (#9), “GMFU,” with 6arelyhuman (#5), and “I Love You Hoe,” with 9lives (#3). Their success paved the way for Odetari to be one of the top-charting dance artists of 2023.
In September 2023, Variety claimed that his music took off on TikTok (“ILYH” made it to #1) “because, in many ways, it’s tailored to a young, overstimulated audience. Averaging under two minutes in length, his songs reflect the sense of surprise and immediate gratification of a For You page.”
Now signed to the label Artist Partner Group (APG), Odetari takes a highly individual approach to featuring his tracks on DSPs. To avoid confusing fans with his many remixes and song versions, he posts his original songs on a primary Odetari profile (with 13,461,160 monthly listeners on Spotify), then features various other versions & original instrumentals under a separate ODECORE profile (3,615,048 Spotify monthly listeners). Beyond Soundcloud, TikTok and Spotify, many of ODECORE’s fans were introduced to the music through gaming in popular enterprises including Fortnite and Roblox. To dive deeper into his love of gaming and culture, fans can participate in his Discord server.
APG SVP Marketing & Creative Services, Corey Calder, remarks “Odetari’s rise has been remarkable. Watching him evolve from an underground internet artist to a global sensation pioneering his own genre shows how talent, consistency, and a deep understanding of the digital landscape can drive real impact. His ability to connect with fans through gaming, TikTok, and ODECORE has sparked a movement beyond traditional music marketing. It’s exciting to support an artist who’s pushing creative boundaries and redefining what it means to build an authentic global fanbase.”
Other electronic artists including Odetari collaborator 6arelyhuman (“GMFU”) are also found on the independent record and publishing group that claims to be “for forward thinking and entrepreneurial artists and songwriters,” while being “powered by partnership and creativity.”
Odetari has only embarked on a debut headline tour Spring 2024. The sold out tour delivered high-powered performances of him as a vocalist with a backing DJ that drew an unusually age-agnostic audience.
In today’s complex digitized music landscape, where gaming and TikTok are the language of a generation, ODECORE marks a shift in how music breaks through to the world at large – where gaming companies and social media platforms outpace music and film companies. Odetari has struck a chord with listeners, establishing him as an artist with a distinct vision and an explosive future ahead.
ODETARI STATS
3 Billion Career Streams
1+ Billion Video Views
10 Million+ Social Reach
7 Million TikTok Creates
11 Singles Charting on Billboard Hot Dance/Electronic Songs
No. 1 Billboard Electronic Songwriters (2023)
Website: https://
TikTok: https://
Instagram: https://
YouTube: https://
Discord: https://
Spotify (Odetari): https://
Spotify (ODECORE): https://
APG Web: https://
Source
Falcon Publicity
