•Channel 4 is the first UK broadcaster to take advantage of the unique capabilities of Apple Vision Pro
• Ground-breaking cinema-style, full-screen viewing experience
• Environment provides immersive experience of comedy game show Taskmaster
• Signals Channel 4’s ambition to create new experiences around evolving viewer behaviour
Published: November 12, 2024 — Channel 4 today launches its streaming app on Apple Vision Pro, which blends digital content with the physical world, enabling viewers to experience Channel 4 programming like never before.
Channel 4 is the first UK broadcaster to take advantage of the unique and powerful capabilities of Apple Vision Pro. Programming is viewable in a ground-breaking cinema-style, full-screen viewing experience overlaid onto viewers’ real-life environments, such as living room walls.
Viewers can now enjoy Taskmaster right from the Taskmaster set as Channel 4 is the first UK broadcaster to feature an environment to immerse their audience in the experience. The environment brings a new way to experience Channel 4’s Taskmaster, the show which sees Greg Davies and sidekick Alex Horne oversee the weird, wonderful, BAFTA-winning comedy game show. Users of the Channel 4 app will be transported to the Taskmaster set with its iconic red room, wallpaper, chandeliers, and throne creating the feeling of being immersed in the show itself.
The Taskmaster environment also highlights Channel 4’s ambition in building new experiences to engage and reach viewers, in recognition of evolving viewer behaviour and the increasing importance of experiences around TV programming.
Grace Boswood, Director of Technology & Distribution, Channel 4, said: “The new Channel 4 Apple Vision Pro app builds on our heritage of viewer innovation, be that the first broadcaster in the world to offer a TV-based on-demand service, or the first PSB to launch an HD channel in the UK.
“The app also enables us to create even more viewer delight in one of our most-cherished shows, Taskmaster, moving it from the TV to the physical world. As we transition to become a public service streamer, we’re constantly exploring new ways to entertain viewers and engage advertisers through technology which creates remarkable experiences.”
Partners on the project to Channel 4’s Product and Technology teams include Channel 4’s in-house creative agency 4creative, which supported the overall creation of the Taskmaster environment, Taskmaster producer Avalon, and, Channel 4’s streaming development partner, Accenture.
Source
Channel 4
