NBC NIGHTLY NEWS WITH LESTER HOLT RANKS AS TOP 5 MOST-WATCHED TV PROGRAM FOR THE WEEK

NBC NIGHTLY NEWS WITH LESTER HOLT RANKS AS TOP 5 MOST-WATCHED TV PROGRAM FOR THE WEEK

Holt Reported from Israel Last Week As Only Broadcast Evening News Anchor Still On the Ground

Thursday’s ‘Nightly News’ Tops ABC’s ‘World News Tonight’ in A25-54 & A18-49; Marks Largest Single-Day Demo Wins Vs. ABC in Back-to-Back Weeks Since March 2020

‘Nightly’ Continues to Improve Across-the-Board Gaps vs. ABC vs. Last Year, Including by Over 60% in Key Demo

Week of Oct. 16: Ratings Highlights

Lester Holt continued to anchor ‘Nightly’ from Israel last week as the only evening news anchor on the ground. 

  • Nightly News ranks #4 in total viewers for the week with 6.4 million total viewers, excluding specials, sports & syndication
  • Thursday’s Nightly News tops ABC in the A25-54 by +103,000 
  • Thurs, 10/19 & Wed, 10/11 mark Nightly News’ largest single-day demo wins vs. ABC in back-to-back weeks since March 2020
  • For 14 of the last 15 weeks, Nightly News closes the demo gaps in year-over-year measurements vs. ABC, including by over 60% in A25-54 in the most recent week
  • Season to date, Nightly News improves its competitive position versus ABC by 63% in the A25-54 demo compared to the same time period last year

Week of Oct. 16: Nightly Stats

  • Averages 6.4 million total viewers, topping CBS by +1.692 million (+36%)
    • Year over year, Nightly cuts its total viewership gap vs. ABC by 2%
  • Averages 1 million A25-54 viewers, topping CBS by +327,000 (+48%)
    • For 14 of the last 15 weeks, Nightly News closes the A25-54 gaps in year-over-year measurements vs. ABC, most recently by 64%
  • Averages 659,000 A18-49 viewers, beating CBS by +213,000 (+48%)
    • For 14 of the last 15 weeks, Nightly News closes the A18-49 gaps in year-over-year measurements vs. ABC, most recently by 43%
  • Across digital, Nightly delivered 25.4 million video views and 2.2 million hours viewed on & off network platforms
  • On YouTube, full episodes reached over 912,000 views and 683,000 viewers

WEEK of OCTOBER 9-15, 2023

Program P25-54 P18-49 P2+
Imps Imps Imps
NBC NIGHTLY NEWS 1,010 659 6,383
CBS EVENING NEWS 683 446 4,691
ABC WORLD NEWS TONIGHT 1,084 743 7,496

NOTE: ABC World News Tonight was based on a 4-day average (Tues-Fri). NBC Nightly News, ABC World News Tonight and CBS Evening News’ ratings include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.

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