NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 IN KEY DEMOS ON WEDNESDAY

NBC NIGHTLY NEWS WINS WEDNESDAY – #1 EVENING NEWSCAST IN THE KEY A25-54 DEMO

Increases Total Viewer & A18-49 Audiences In Week-Over-Week Measurements

Delivers Best Start to Broadcast Season vs. ABC in 4 Years in A25-54 & A18-49

Continues to Improve Gaps vs. ABC vs. Last Year, Including By Nearly 60% in A25-54

Week of Feb. 26 Ratings Highlights

  • Nightly News tops ABC in the demos on Wednesday, by +3,000 in A25-54 & by +34,000 in A18-49. Nightly News continues its best start of the season vs. ABC in 4 years in the key demos (since 2019-20)
  • Nightly News increases in total viewers and A18-49 demo vs. last week
  • Season to date, Nightly News improves its competitive position versus ABC across the board by double digits, including by 58% in the A25-54 demo compared to the same time period last year

Week of Feb. 26 Nightly Stats

  • Averages 6.569 million total viewers, topping CBS by + 1.856 million (+39%)
    • In week over week, Nightly News increases total viewership by +7,0000
    • In year over year, Nightly News closes the total viewership gap vs. ABC by 3%
    • Season to date, Nightly News narrows its total viewership gap vs. ABC by 11%
  • Averages 912,000 A25-54 viewers, topping CBS by +220,000 (+32%)
    • Tops ABC in the A25-54 demo on Wednesday by +3,000
    • Season to date, Nightly News narrows its A25-54 gap vs. ABC by 58%
  • Averages 627,000 A18-49 viewers, beating CBS by +159,000 (+34%)
    • Tops ABC in the A18-49 demo on Wednesday by +34,000
    • In week over week, Nightly News increases A18-49 by +22,000
    • Season to date, Nightly News narrows its A18-49 gap vs. ABC by 49%
  • Across digital, Nightly News delivered 12 million video viewers and 1.4 million hours viewed on & off network platforms
  • On YouTube, weekday episodes reached 654,000 views and 514,000 viewers

WEEK of FEBRUARY 26-MARCH 3, 2024

Program P25-54 P18-49 P2+
Imps Imps Imps
NBC NIGHTLY NEWS 912 627 6,569
CBS EVENING NEWS 692 468 4,713
ABC WORLD NEWS TONIGHT 1,108 753 7,830

Note: NBC Nightly News, ABC World News Tonight and CBS Evening News’ ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.

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