NBC Nightly News with Lester Holt is #1 in Key Demos on Thursday

NBC Nightly News with Lester Holt is Only Evening Newscast to Grow Across the Board

Hits 5-Week High in Total Viewers & A25-54, Increases Week-Over-Week Measurements Across the Board

Continues to Improve Gaps vs. ABC vs. Last Year By Double Digits, Including By Nearly 50% in A25-54

Week of September 9 Ratings Highlights 

  • Nightly News tops ABC in the demos on Thursday, by +13,000 in A25-54 & by +47,000 in A18-49. Nightly News continues its best start of the season vs. ABC in 4 years in across the board (since 2019-20)
  • Nightly News hits a 5-week total viewer high with 6.028 million viewers and marks its closest total viewer gap vs. ABC since 8/5/24
  • Nightly News also delivers its largest A25-54 audience with 881,000 viewers in 5 weeks, marking its most narrow key demo gap vs. ABC since 8/5/24
  • Nightly News increases viewership across the board vs. last week, including +265,000 in total viewers, +36,000 in A25-54 and +55,00 in A18-49
  • Season to date, Nightly News improves its competitive position versus ABC across the board, including by nearly 50% in the A25-54 demo compared to the same time period last year

Week of September 9 Stats 

  • Averages 6.028 million total viewers, topping CBS by + 1.635 million (+37%)
    • Nightly News increases total viewership by +265,000 vs. last week and hits a 5-week high
    • In week over week, Nightly News narrows total viewership gap vs. ABC by 25%
    • In year over year, Nightly News closes the total viewership gap vs. ABC by 42%
    • Season to date, Nightly News narrows its total viewership gap vs. ABC by 10%
  • Averages 881,000 A25-54 viewers, topping CBS by +222,000 (+34%)
    • Tops ABC in the A25-54 demo on Thursday by +13,000
    • Increases A25-54 audience by +36,000 vs. last week and hits a 5-week high
    • In year over year, Nightly News narrows the key demo gap vs. ABC by 45%
    • Season to date, Nightly News narrows its A25-54 gap vs. ABC by 45%
  • Averages 599,000 A18-49 viewers, beating CBS by +171,000 (+40%)
    • Tops ABC in the A18-49 demo on Thursday by +47,000
    • Nightly News increases A18-49 by +55,000 vs. last week
    • In week over week, Nightly News reduces the A18-49 gap vs. ABC by 51%
    • In year over week, Nightly News closes the A18-19 gap vs. ABC by 74%
    • Season to date, Nightly News narrows its A18-49 gap vs. ABC by 46%
  • Across digital, Nightly News delivered 14.8 million video viewers and 1.1 million hours viewed across all platforms
  • On YouTube, full episodes reached 617,000 viewers 

WEEK of SEPTEMBER 9-15, 2024

Program P25-54 P18-49 P2+
Imps Imps Imps
NBC NIGHTLY NEWS 881 599 6,028
CBS EVENING NEWS 659 428 4,393
ABC WORLD NEWS TONIGHT 967 636 6,933

Source: Nielsen Panel, L+SD, 9/9/2024-9/15/2024. Average audience based on regularly-titled telecasts only. Note: Nightly is based on a 4-day average (Mon, Wed-Fri) due to 1st Harris-Trump Debate coverage on Tuesday. ABC is based on a 2-day average (Monday Night Football on Mon, 1st Harris-Trump Debate on Tues, and retitled on Fri). CBS is based on a 3-day average (1st Harris-Trump Debate on Tues and retitled on Fri).

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