Ranks as #1 Afternoon News Program on All of TV Season-to-Date
November 12, 2024 — NBC News Daily is the #1 afternoon news program on network television in the key demo last week during its timeslot, according to Nielsen Media Research.
Winning the key A25-54 and A18-49 demos for election week, NBC News Daily averages 259,000 A25-54 viewers, leading GMA3 by +10,000 (+4%).
Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3, also posting total viewership growth vs. last season. Since its premiere in September 2022, NBC News Daily has ranked ahead of CNN every week during the 12-4 p.m. ET daypart in total viewers and the key A25-54 demo.
Averaging 1.222 million total viewers, NBC News Daily is the only broadcast to increase total viewers versus the prior year with +121,000 (+11%), narrowing its gap with GMA3 by 55%.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 11/4/2024-11/10/2024. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
