Asia TV Forum, SINGAPORE – 7 December, 2023 – Augustus Dulgaro, EVP Asia Pacific, Global Partnerships, ITV Studios and GE Lai, President of Jiangsu Broadcasting Corporation signed a Format Co-Development deal at the Asia TV Forum in Singapore.

The three-year deal will see the Jiangsu Broadcasting development team collaborating with ITV Studios’ to develop and adapt entertainment formats suitable for the Chinese and international market.

ITV Studios is known for landmark, commercial entertainment formats such as the award-winning talent show The Voice; the global reality sensation that offers gorgeous singletons a sizzling summer of romance, Love Island; real-life culinary drama, Hell’s Kitchen; the heart racing, high pressure hit game shows The Chase and 5 Gold Rings, plus; brand new formats such as Master Cleaners, where the rubber gloves are coming off as amateur cleaning connoisseurs go head-to-head to be crowned Master Cleaner and, Total Harmony, which brings a brand-new spin on vocal group competition.

The deal was brokered by Zoe Tsui, ITV Studios’ Head of Content & Format Sales (Greater China) and Hanchun Li, Deputy Director of International Department, Jiangsu Broadcasting Corporation.

About ITV Studios

ITV Studios is a creator, producer and distributor of world-leading programmes that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in, we are More Than TV.

ITV Studios is home to some of the best creative minds, crafting over 6,700 hours of original programming across 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 90,000+ hours to broadcasters and platforms around the world.

ITV Studios is part of ITV PLC, which includes the UK’s largest commercial broadcaster.

About Jiangsu Broadcasting Corporation

Jiangsu Broadcasting Corporation (Group), or JSBC, one of the most powerful and influential media groups in China, was established in 2001 out of merger and acquisition. JSBC has been listed among “China’s Top 30 Cultural Enterprises” 8 times and “China’s 500 Most Valuable Brands” for 15 consecutive years. With over 6000 employees, JSBC is now operating 12 TV channels, 10 radio channels as well as other businesses including content production, cinema circuit, new media, home-shopping, international business, cultural finance, newspaper and periodical, cultural and commercial complex and so on.