NEW YORK—November 11, 2024—Today, Prime Video announced a November 26 premiere date and released the official trailer and key art for It’s in the Game: Madden NFL. The docuseries will premiere exclusively on Prime Video in more than 240 countries and territories worldwide. The Thanksgiving week launch honors the legacy of coach John Madden, who as an announcer called 20 Thanksgiving games and created new holiday traditions like the turkey leg and turducken, making him a Thanksgiving guest of football fans everywhere for two decades. It’s in the Game: Madden NFL is the latest addition to the Prime membership. Prime Video members enjoy savings, convenience, and entertainment, all in a single membership.

It’s one of the biggest video games of all time, a groundbreaking brand that became a worldwide phenomenon, spanning generations—but it almost never happened…

It’s in the Game: Madden NFL reveals the never-been-told story of Madden NFL, from its archaic 8-bit origins to its success as an annual must have—against all odds. For the first time ever, EA SPORTS is opening their vault of rare and never-been-seen footage, while also allowing cameras to follow along as the team finishes the next generation of the game. What started as an unlikely pairing between a computer whiz and a football legend, ignited a revolution and triggered a seismic collision between the worlds of jocks and geeks. They should have failed. Instead, their game changed the game—and our culture, too.

Presented by Prime Video and A+E Factual Studios group, the It’s in the Game: Madden NFL is produced by the A+E Factual Studios group, SMAC Productions, Misher Films, and MTP. The series is executive produced by Kevin Misher and Andy Berman of Misher Films; Michael Strahan, Constance Schwartz-Morini, and FredAnthony Smith of SMAC Entertainment; Mike Tollin of MTP; Sandy Montag of The Montag Group; Steve Ascher, Kristy Sabat, and Jessica Conway of A+E Factual Studios; Daryl Holt, Seann Graddy, and Julie Foster of EA SPORTS; and Nathan Caswell, Jeremiah Zagar, and Jeremy Yaches of Public Record. Caswell and Zagar served as directors.