‘GMA’ Grows Week to Week in Both Adults 25-54 and Adults 18-49
Season to Date, ‘GMA’ Stands as the No. 1 Morning Newscast in Total Viewers for the 11th Consecutive Year and Slashes Its Season Margin With ‘Today’ in Adults 25-54 to Its Closest Performance in 8 Years
“Good Morning America” ranked as the morning’s No. 1 newscast in Total Viewers (2.884 million) during the week of Sept. 5, 2023, based on Live + Same Day Data from Nielsen Media Research. “GMA” beat NBC’s “Today” (2.728 million)by 156,000 Total Viewers.
“GMA” posted week-to-week gains in Adults 25-54 (+5% – 618,000 vs. 589,000) and Adults 18-49 (+4% – 395,000 vs. 379,000).
Season to date, “GMA” (3.156 million) is ranking as the No. 1 morning newscast in Total Viewers for the 11th consecutive year. “GMA” is leading “Today” (2.819 million) by 337,000, increasing its lead from the same point last season (+42%; vs. 237,000) to its largest in 8 years ― since the 2014-2015 season.
In addition, “GMA” is slashing its season margin with “Today” in Adults 25-54 versus the same point last season (-65% – 11,000 vs. 31,000) to its closest performance in 8 years ― since the 2014-2015 season.
During the week, “GMA” (2.884 million, 618,000 and 394,000, respectively) defeated “CBS Mornings” (2.155 million, 459,000 and 278,000, respectively) in Total Viewers (+729,000), Adults 25-54 (+159,000) and Adults 18-49 (+117,000).
NOTE: On Monday (9/4/23), “Good Morning America,” “CBS Mornings” and “Today” were coded as specials due to Labor Day. In addition, “Good Morning America” was retitled to “GMA-ABC” on Tuesday (9/5/23) and Friday (6/8/23). The specialed and retitled telecasts are excluded from the week and season averages. ABC’s weekly averages are based on two days (Wednesday-Thursday), while CBS’ and NBC’s weekly averages are based on four days (Tuesday-Friday).
Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EDT) on ABC. Simone Swink is the executive producer.
MORNING NEWS (Week of Sept. 4, 2023):
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 9/4/23), Previous Week (w/o 8/28/23) and Year-Ago Week (w/o 9/5/22). Most Current Data Stream: Season 2022-2023 (9/19/22-9/10/23), Season 2021-2022 (9/20/21-9/11/22). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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