17 April 2024 – Global today revealed a brand new Gen Z digital brand, Capital Buzz, a fresh identity for the hugely popular PopBuzz, combining the digital brand’s authority on all things pop culture and Gen Z with the scale of UK’s No.1 Hit Music Station, Capital.
PopBuzz will be seamlessly integrated with Capital, to create Capital Buzz, launching today, Wednesday 17 April.
Capital Buzz brings the online pop culture conversations to Capital, renowned for broadcasting the biggest hits from the world’s hottest music artists, and home of the All New Capital Breakfast with Jordan North, Chris Stark and Sian Welby.
Capital Buzz will carry the latest music, TV, film, and viral internet news, as well as engaging interviews with the biggest stars, for Gen Z audiences.
“This move massively increases the huge social reach of Capital, already the most followed radio brand in the world on TikTok.
PopBuzz currently has an average 100 million social reach, with 350 million video views in 2023 across all platforms, and 40 million page views in 2023. It also has a massive 6.5 million social followers across all platforms.
This new brand combines the buzz of pop and internet culture with the biggest artists and talent in the world.” – CHARLES UBAGHS, MANAGING EDITOR, GLOBAL PLAYER & DIRECTOR, DIGITAL CONTENT AT GLOBAL
The digital brand will now be hosted under the Capital‘s flagship website, as well having its own dedicated social channels. Capital Buzz will also continue to produce “Scroll Deep”, a comedy and commentary show featuring the biggest stories on the internet.
Follow @capitalbuzz on socials.
Source
Global
