In Partnership with Opry Entertainment Group, the Second Annual Celebration of Country Music Will Air Live from Nashville on Sept. 26 on NBC and Peacock
(Photo Credit: Brian Bowen Smith/NBC)
July 12, 2024 – Multiple Award-winning Global Icon Shania Twain will host the two-hour 2024 “People’s Choice Country Awards” airing live from the Grand Ole Opry House in Nashville on Thursday, Sept. 26 at 8 p.m. ET/PT across NBC and Peacock.
“Country has some of the most passionate fans in music and us artists are so lucky to be supported in doing what we love,” said Shania Twain. “I am honored to host an award show that celebrates these awesome fans. Get ready for an unforgettable show with lots of big hair, glamour, rhinestones, hats, boots and incredible performances. Giddy Up!”
“With a proven track record of creating music that stands the test of time, Shania is a beloved member of the country community,” said Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Entertainment. “As we return to the Grand Ole Opry House, she is the perfect person to help us celebrate country’s finest.”
Last year’s inaugural show, hosted by Opry members Little Big Town, recognized the biggest and best country music has to offer chosen entirely by the fans across various categories. Throughout the night, Toby Keith and Wynonna Judd were honored with Icon awards and star-studded performances, including Blake Shelton, Carly Pearce, Dan + Shay, HARDY, Jelly Roll, Kane Brown, Kelsea Ballerini, Little Big Town, Toby Keith and Wynonna Judd.
“People’s Choice Country Awards” is produced by Den of Thieves. Jesse Ignjatovic, Evan Prager and Barb Bialkowski will executive produce, along with RAC Clark as executive producer and showrunner.
The total viewership for the 2023 “People’s Choice Country Awards” was up +16% compared to the 2022 “People’s Choice Awards” simulcast that aired on NBC and E!. The telecast was seen by 4.4 million viewers across all platforms, and content from the show reached 25 million cross-platform users (linear, digital and social).
The “People’s Choice Country Awards” is an extension of the popular fan-driven “People’s Choice Awards” franchise.
Source
NBCUniversal
