‘Kudlow’ and ‘Varney & Co.’ are Top Two Business Programs for the Month
All FBN Business Day Programs Place Among Top 15 Shows in Business News Viewers
FBN Delivers Highest Rated Month Since April 2023 with Market Hours
NEW YORK – January 28, 2025 – FOX Business Network (FBN) opened the year posting double-digit advantages across business day, market hours and total day viewers in January. Additionally, the network continued to lead business news programming, with each business day program placing among the top 15 shows, while FBN delivered its highest-rated month since April 2023 with market hours according to Nielsen Media Research. Kudlow and Varney and Co. continued their dominance, once again ranking as the first and second most-watched business programs.
For the 10th straight month, FBN overtook CNBC in total day viewers notching 138,000 viewers and besting them by 16%. FBN also scored an 18% advantage with business day viewers (216,000 P2+), marking the fourth straight monthly win as well as the second consecutive monthly win with market hours (10% advantage; 206,000 P2+).
Larry Kudlow’s eponymous Kudlow (weekdays, 4 PM/ET) drove business news ratings with the highest-rated business audience on television, crushing its CNBC competition for the 40th consecutive month. The program netted 318,000 viewers, a 94% advantage over CNBC’s Closing Bell. For the 35th consecutive month, FBN’s three-hour market-open program Varney & Co. (weekdays, 9 AM-12 PM/ET) out-delivered Squawk on the Street/Money Movers, notching 269,000 total viewers, a 29% advantage. Opening the day with pre-market coverage, Maria Bartiromo’s Mornings with Maria (weekdays, 6-9 AM/ET) bested CNBC’s Squawk Box for the 12th month in a row with a 20% advantage, averaging 109,000 viewers.
FOX Business Live (weekdays, 12-1 PM/ET; 199,000 viewers), The Big Money Show (weekdays, 1 PM/ET; 171,000 viewers), Making Money with Charles Payne (weekdays 2 PM/ET; 169,000 viewers) and The Claman Countdown (weekdays, 3 PM/ET; 164,000 viewers) each placed among the top 15 business programs for the month. The Evening Edit with Elizabeth MacDonald (weeknights, 5 PM/ET; 208,000 viewers) and The Bottom Line (weeknights, 6 PM/ET; 186,000 P2+) each outranked their respective CNBC competition for the 11th sequential month, earning 32% and 25% advantages respectively. Maria Bartiromo’s Wall Street (Fridays, 7-7:30 PM/ET) scored a 2% advantage over CNBC’s Shark Tank and American Greed.
FBN also nabbed eight of the top 20 shows with median income in the 25-54 demo in all of cable news in January. Barron’s Roundtable (Fridays, 7:30-8 PM/ET) placed atop with a median income of $213,700. Kudlow, Mornings with Maria, The Claman Countdown, FOX Business Live, Varney & Co., Making Money and The Big Money Show closed the month delivering an audience with an income of $136,500 or higher.
***Below is the data according to Nielsen Media Research
Ratings for the month of January 2025
Business Day (M-F 9:30 AM-5 PM/ET)
FBN: 216,000 total viewers and 12,000 A25-54
CNBC: 183,000 total viewers and 39,000 A25-54
Market Hours (M-F 9 AM-4 PM/ET)
FBN: 206,000 total viewers and 11,000 A25-54
CNBC: 187,000 total viewers and 41,000 A25-54
Total Day (M-F)
FBN: 138,000 total viewers and 13,000 A25-54
CNBC: 119,000 total viewers and 29,000 A25-54
**Program Specials Excluded**
Sourcing: Nielsen, Live + SD Jan’25 (12/30/24-1/26/25). Business Day (M-F 9:30am-5pm), Market Hours (M-F 9am-4pm), M-F Total Day (Based on each network’s Nielsen defined programming day). Business News Ranker M-F 5am-8pm Business Programs (Excludes Specials & Repeats).
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is currently the top business channel on television. The network is available in more than 60 million homes in all markets across the United States. Owned by Fox Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
