On NBC and Peacock
Illustration above: TOP METERED MARKETS FOR EAGLES-COWBOYS (based on 44 markets available)
Eagles-Cowboys is 6th NBC NFL Game in ’23 to Top 25 Million Viewers – Most Ever for SNF through Week 14
Viewership Peaked at Nearly 30 Million Viewers
Led By Peacock, Eagles-Cowboys is Most Streamed NBC NFL Regular-Season Game on a Sunday
UP NEXT ON SNF: Baltimore Ravens (NFL Best 10-3) Visit Jacksonville Jaguars (8-5) this Sunday night in First-Place AFC Matchup
STAMFORD, Conn. – Dec. 11, 2023 – The Dallas Cowboys’ 33-13 victory over the Philadelphia Eagles last night on NBC and Peacock averaged 26.3 million viewers – ranking as the most-watched December Sunday Night Football game since 2016 (26.7 million for a three-point New York Giants victory over the Dallas Cowboys, 12/11/16). Viewership peaked at 29.9 million viewers from 9:15-9:30 p.m. ET.
Despite an 18-point halftime differential (Dallas led 24-6), the game’s Total Audience Delivery (TAD) average of 26.3 million viewers across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms is up 57% from last year’s corresponding game (16.7 million for Dolphins-Chargers).
Eagles-Cowboys is the sixth NBC Sports’ NFL game this season to top 25 million viewers – the most ever through Week 14 in the NBC SNF package (since 2006).
The Average Minute Audience (AMA) for last night’s live stream via Peacock, NBC Sports Digital platforms, and NFL Digital platforms, was 2.3 million viewers – marking NBC Sports’ largest streaming audience ever for a regular-season Sunday NFL game.
Last night’s game (8:23 p.m.-11:30 p.m. ET) registered a national TV household rating of 12.7/34.
This Sunday night (Dec. 17), the Baltimore Ravens (NFL-best 10-3) visit the Jacksonville Jaguars (8-5) on Sunday Night Football in a matchup of first-place teams with AFC Playoff implications.
Viewership figures are based upon custom fast national live + same day data from Nielsen and Adobe Analytics. Official national data for NBC will be available Tuesday.
Source
NBCUniversal
