Channel 4 and Vinted invite you into the world of Second-Hand Showdown for a second time

July 31, 2024 – Channel 4 is partnering with Vinted for a second year running, to showcase second-hand style with a new branded entertainment series.

Debuting on 12 August on YouTube and E4, with new episodes dropping until 16 September the series order comprises 6 x 12-minute episodes for Channel 4’s YouTube, 6 x 25-minute episodes to TX on E4 and stream on Channel 4. Shorter edits of each episode will also be released across Channel 4 and E4’s social accounts. This deal builds on the award-winning first series which had over 6 million views across Channel 4’s YouTube, Facebook, Instagram and VoD streaming platforms, and marked Vinted’s first ever cross-platform UK partnership.

Fronted by Vicky Pattison, the second series sees two guests eager for a bold new style enter the pre-loved pop up. Enter competing stylists Sabrina Grant and Joey Bevan who face the challenge of creating fresh looks, using only second-hand fashion. However, after trying on all the outfits, each guest can only choose one stylists’ collection to keep – the other wardrobe will be relisted on Vinted so all items can find new homes. Will Joey or Sabrina win this pre-loved showdown?

The show takes viewers on a journey as the diverse range of participants open-up about their journeys, inspiration and what fashion signifies for their identities and self-confidence. In an emotional finale of Second-Hand Showdown the winning wardrobe is revealed – and Vicky surprises our contributors with an audience of their loved ones, who have joined in secret, to witness these epic transformations.

Second-Hand Showdown is produced by Stellify Media, the Sony Pictures Television-owned, Belfast-based production company.

The series is commissioned for E4 and Channel 4 by Mel Bezalel, E4 Commissioning Editor, and Laura Marks, Digital Commissioning Editor. Second-Hand Showdown series two was created in a partnership between Channel 4 and Vinted’s media agency, Mindshare, who also brokered the project.

Host Vicky Pattison comments: “I am a big fan of pre-loved fashion and the way it allows me to express my personality through outfits, so this series was right up my street. I’ve had a brilliant time working with Sabrina and Joey and all the team behind the scenes to prove that anyone can unleash their unique style through thoughtfully selected second-hand clothes.”

Rupinder Downie, Content Solutions Leader at Channel 4 says: “It has been amazing to work with Vinted once again to bring to life this equally ambitious and entertaining second series. Debuting on digital before living on E4 demonstrates the breadth of touch points that Channel 4 can offer brands and aligns with our fast forward strategy.”

Mel Bezalel, E4 Commissioning Editor, and Laura Marks, Digital Commissioning Editor at Channel 4 says: “It’s been brilliant teaming up with Vinted on this new branded entertainment series across E4 and Channel 4 YouTube – pre-loved fashion is a growing part of our lives and it’s here to stay. The refreshed format ignites friendly fire between our competing stylists, the stories are fantastically varied and emotionally-charged – and with Vicky Pattison hosting, this show has been a seamless, creative collaboration we’re all very proud of.”

Linas Paulikas, Reach Media Director at Vinted says: “The evolution of Second-Hand Showdown has been fantastic, as we celebrate not only second-hand fashion, but also the people who engage with second-hand fashion. Last year’s series came at a time when conscious consumption was at an all time high, and were thrilled to see content that inspires viewers to use Vinted and unleash the potential of their wardrobes. This year we have extended that messaging, showing how the platform can not only extend an item’s life-cycle but also rejuvenate someone’s authentic and unique style at a fraction of the cost, transforming how people buy and sell clothes.”

Tracie O’Neill, Executive Producer at Stellify Media says: “We’ve really enjoyed the opportunity to scale up the format from series 1 for E4. With Vicky’s humour and warmth, Joey and Sabrina’s authentic passion for pre-loved fashion and a stellar cast of contributors from all around the UK we’re confident the E4 and Channel 4 YouTube audiences will enjoy it too!”

Ross Minton, Head of Invention at Mindshare said: “We’re thrilled to be working with Channel 4 again to create a second series that is not only representative of the UK, but also demonstrates how Vinted can help to transform the way that people think about style, the benefits of pre-loved clothes, and more importantly themselves.”

Second-Hand Showdown season two is just the latest branded entertainment recommission following The British Summer Survival Guide with Boots, and Existential Cats with Ever Clean. And also builds on Channel 4’s strong slate with the likes of Underground: Shave Club presented by Daisy Maskell and Tiny Day Trippers the short-form digital comedy series with Dairylea.