Channel 4’s Diversity in Advertising Award 2024 challenges brands to make TV ads accessible and ‘Inclusive by Design’
• 2024/25 brief encourages advertisers to shape campaigns around accessibility and inclusion
• Winning brand to receive over £1 million of advertising space across Channel 4’s portfolio
• Ninth edition of the competition since 2016 builds on previous representation themes including LGBTQIA+, neurodiversity and physical disability
Channel 4 today challenged the advertising industry to build inclusion and accessibility into all campaigns, as it launched its £1 million Diversity in Advertising Award for 2024.
This year’s brief – Inclusive by Design – encourages brands and agencies to remove the barriers faced by many people when engaging with TV advertising, by encouraging them to embed inclusive practices into their creative.
The brief is a call to arms to innovate in the craft of advertising, to make it possible for consumers in all of their diversity to fully experience brands, receive and understand communication, and to engage with brands’ products. Foregrounding inclusivity and accessibility into the production, casting and crewing of ads increases and broadens their impact with audiences.
The beauty of inclusive design lies in its core belief that designing differences doesn’t just make things better for some; it enhances the experience for everyone.
Source
Channel 4
