Arc XP, a leading content management system, today announced that RECORD, one of Brazil’s largest broadcasters, is migrating its ecosystem of R7.com websites to the Arc XP platform.
Operating one of Brazil’s top news and entertainment portals (R7.com) as well as the ACLR ad network and PlayPlus OTT platform, RECORD is partnering with Arc XP to advance its goals of democratizing high-quality content and serving as a lab of digital innovation.
“The R7.com content ecosystem expands every day and caters to the most diverse audiences. With Arc XP we have access to the latest innovations and best practices used by major content producers around the world, which helps us keep pace with the demands of both our audience and our content producers,” said Dado Lancellotti, Executive Director of Multiplatform for RECORD. “We look forward to having Arc XP by our side as we continue to be the first mover in digital content innovation in Brazil.”
RECORD is adopting Arc XP’s full suite of SaaS-based content management, site experience, and subscription management tools. The Arc XP platform will support the publication of thousands of new pieces of content per month to almost 75 million unique visitors. Arc XP will enable RECORD to:
- Increase content productivity by providing journalists and content producers with a complete, easy-to-use tool set augmented by AI-powered features to accelerate creator efficiency
- Deliver a best-in-class site experience for visitors through optimized performance and search
- Infuse audiovisual richness into content by incorporating multimedia components like video, audio, infographics and animations
- Provide the platform foundation for internal development teams to focus on business transformation and innovation
“Arc offers the most comprehensive platform and ecosystem of tools available to help industry-leading content producers like RECORD scale the production of high-quality content and adapt to constantly evolving audience trends,” said Matt Monahan, President of Arc XP. “Arc XP has a history of helping the some of the world’s most recognizable storytelling brands prepare and transform their businesses for the future, and we are excited to partner with RECORD as they innovate and evolve.”
