December 19, 2024 – NBC News is set to finish 2024 as the #1 news organization for 2024, reaching 137 million Americans monthly across television, streaming and digital, according to Comscore Xmedia, driven by over 825 exclusive interviews, political and investigative scoops and first-to-reports— a double-digit year-over-year increase and up +40% in two years.
- NBC News NOW is pacing to have its best year ever in 2024, marking its sixth consecutive record year since launch, with double-digit, year-over-year growth. NBC News NOW is also on track to achieve its strongest quarter on record in Q4. The monthly hours watched on the streaming network have grown by more than three times over the last four years.
- NBCNews.com is delivering year-over-year growth, averaging 87 million monthly unique visitors in 2024 so far. Most recently, NBCNews.com reached 120 million unique visitors in November 2024, fueled by the network’s leading coverage of the 2024 election. It was the site’s second-best month on record, with a +51% year-over-year increase. NBCNews.com has ranked ahead of The New York Times brand for the past five consecutive months and ends the year as a top news site. NBCNews.com has also improved its monthly gap with CNN.com to its closest level on record.
- TODAY is ending the year with seven straight weeks of across-the-board wins, its best streak in five years. Season-to-date, TODAY is the #1 morning show in total viewers, A25-54 and A18-49 for the first time in 13 years. This is the ninth consecutive year leading the A25-54 demo. TODAY.com ranks as the second largest individual publisher among leading lifestyle and entertainment brands, a position it’s held for the last 15 quarters, averaging 50 million monthly unique visitors in 2024.
- NBC Nightly News with Lester Holt is regularly a top five program in total viewers in all of TV each week and improves its A25-54 demo gap vs. ABC’s World News Tonight to its strongest level in five years.
- Meet the Press with Kristen Welker outperforms ABC’s This Week for the first time in three years among key A25-54 demo viewers in 2024 and has ranked #1 in the demo for five consecutive weeks for the first time in over two years.
- Dateline is the #1 most-watched newsmagazine franchise and the #1 most-watched true crime franchise in total linear minutes watched. Dateline’s podcast is also Apple’s 4th most popular show of the year and remains #1 in true crime.
- NBC News Daily is the #1 afternoon news program on TV in the key A25-54 demo and is posting total viewer growth for the second consecutive season.
- NBC News’ social media accounts drove a record volume of video views in 2024, up +14% year-over-year. NBC News recorded its best year ever on TikTok, up +158% year-over-year. TODAY had its best year ever on TikTok and Instagram, with a record number of video views across social platforms, up +34% year-over-year.
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Sources: Comscore Xmedia Enhanced, Total View, U.S., Jan-Oct 2024, P2+. Comscore Media Metrix, U.S., Jan-Nov 2024, desktop P2+ and mobile P13+ mobile internet population. ListenFirst Media, Jan-Nov 2024, (TikTok, Instagram, YouTube). Snapchat analytics. Adobe Analytics & Partner Dashboards, Jan-Nov 2024.
