TODAY Tops GMA Across the Board for Third Consecutive Week, Its Longest Streak in More Than 4 Years
TODAY Tops GMA for 66 Consecutive Weeks in A25-54
TODAY Grows Demo Lead Over GMA Year Over Year
TODAY Is #1 in Key Demo Season to Date
NEW YORK – November 19, 2024 – NBC News’ TODAY was the number-one morning show outright last week, topping ABC’s “Good Morning America” in total viewers and the key demo. This marks TODAY’s third consecutive weekly total viewer win, its longest streak since March 2020. TODAY also marked its 66th straight weekly demo win, its longest streak in more than three years. Additionally, TODAY more than tripled its A25-54 advantage over GMA versus the prior year.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage that more than doubles GMA compared to the prior year. This is TODAY’s best key demo start to a season versus GMA in 8 seasons. In addition, TODAY has cut the total viewer gap with GMA by 84% versus last season, narrowing to its closest margin in 13 years.
Source: Nielsen Panel, L+SD, 11/11/2024-11/17/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 in total viewers for the third consecutive week, TODAY’s first “three-peat” since March 2020
- This is TODAY’s 8th weekly total viewer victory in 2024 to date
- For the 3rd consecutive week, TODAY won three mornings in total viewers: Monday, Wednesday, and Thursday
- TODAY beat GMA by +198,000 total viewers on Thursday morning. Excluding Olympics and the 2024 Election, this was TODAY’s biggest single-day win over GMA since Monday, January 10, 2022
- #1 in A25-54 for 66 consecutive weeks – longest demo win streak in over 3.5 years (since December 2020)
- 104 consecutive daily demo wins and counting (since 6/12/2024)
- TODAY outperformed GMA by +327,000 A25-54 viewers on Thursday morning
- #1 in A18-49 for the 67th consecutive week – longest win streak in over 3 years (since May 2021)
- Versus prior year, TODAY was the only morning show to increase its A25-54 viewership, up +0.4%
- TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 51stconsecutive week, longest streak in over 25 years (since January 1999)
- TODAY more than tripled its A25-54 advantage over GMA YoY and widened its lead over CBS by 94%
- Season-to-date, TODAY is the #1 morning show in A25-54 and A18-49
TODAY averaged 2.682 million total viewers, beating Good Morning America by +28,000 (+1%) and leading CBS Mornings by +612,000 (+30%)
- TODAY beat GMA in total viewers for the third week in a row and 8th time this year, and has outperformed CBS for 1,683 consecutive weeks (since week of 8/10/1992)
- This is TODAY’s first three-week winning streak in total viewers since March 2020
- TODAY won three mornings in total viewers for the third straight week, with daily victories on Monday, Wednesday, and Thursday
- Excluding Olympics and Election Day 2024, TODAY’s Thursday win (+198,000 vs. GMA) was its biggest single-day advantage since Monday, January 10, 2022
- Compared to prior year, TODAY turned its total viewership gap into a win vs. GMA (+28,000 vs. -348,000 prior year) and improved its lead vs. CBS by 22% (+612,000 vs. +503,000 prior year)
TODAY averaged 676,000 A25-54 viewers, beating GMA by +209,000 (+45%) and leading CBS by +262,000 (+63%)
- TODAY has been the #1 morning show for 66 consecutive weeks (since 8/14/2023) and ranked ahead of CBS for 1,683 straight weeks (since week of 8/10/1992)
- TODAY has won 104 consecutive mornings of head-to-head competition with GMA, since 6/12/2024
- TODAY beat GMA by +327,000 A25-54 viewers last Thursday morning, its 15th demo win of 2024 exceeding 300,000 viewers and the most since 2018
- Versus prior year, TODAY was the only program to increase in A25-54 viewership (+3,000, up +0.4%) while more than tripling its demo lead over GMA (+209,000 vs. +67,000 prior year) and increasing its advantage vs. CBS by 17% (+262,000 vs. +224,000 prior year)
TODAY averaged 437,000 A18-49 viewers, beating GMA by +153,000 (+54%) and leading CBS by +159,000 (+57%)
- TODAY has ranked #1 in A18-49 for 67 consecutive weeks (since 8/7/2023) and ranked ahead of CBS for 1,683 weeks in a row
- TODAY topped GMA by at least 100,000 A18-49 viewers for the 12th consecutive week, its best showing in over 4 years (since April 2020)
- Versus prior year, TODAY improved its A18-49 viewership advantage vs. GMA by 94% (+153,000 vs. +79,000 prior year)
TODAY Digital had 10.6M unique visitors
- The brand drove 24.8M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-11/17/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +211,000 A25-54 viewers:
- Doubles lead vs. prior year (+97,000) and is TODAY’s biggest viewer advantage in 8 seasons (since 2016-17)
- TODAY is drawing its biggest share of A25-54 viewers of network morning shows (43.8%) in 13 seasons (since 2011-12)
Total Viewers:
- TODAY posts an 84% gap improvement vs. the same period last season (-270,000) and its closest gap in 13 seasons (since 2011-12)
