London, April 4, 2024 – Ninja Warrior UK® Adventure Parks, inspired by the iconic TV show, proudly announces the milestone of welcoming its 5 millionth visitor to its venues across the United Kingdom. With the iconic TV show airing on ITV1 from Saturday April 6th at 17.00, the Adventure Parks serve as the ultimate prelude to the broadcast, bringing courses inspired by the popular show.

The Ninja Warrior UK Adventure Parks offer a blend of adrenaline-fueled courses, including the epic Ninja Course, the Warrior Course, two additional obstacle modules, plus the giant Inflatable. With 18 venues located across the country and the 19th to open this summer at Aintree Oval, in Teesside, these parks are designed for all ages and skill levels, ensuring that everyone can embark on their own Ninja Warrior journey.

Jurian van der Meer, EVP Brand Licensing, Global Partnerships, ITV Studios said: “We are thrilled to have reached the milestone of 5 million visitors, and it’s a testament to the appeal of the Ninja Warrior UK brand. Our Adventure Parks are the perfect destination for families to experience challenges together.”

Mayu Sunaga, Director of Global Business, TBS said: “I am delighted by the love Ninja Warrior, a globally renowned content from TBS, has garnered as a park in the UK. I hope that Adventure Parks continues to provide countless families with wonderful times ahead.”

The Ninja Warrior TV show (originally named Sasuke), a format of Tokyo Broadcast System Television (TBS), first aired in 1997 and has since been sold into 160 countries with local versions produced in over 20 territories. The UK version is broadcasted on ITV1 and ITVX and ITV Studios has the ancillary rights for the show, and to operate the Ninja Warrior UK Adventure Parks in the UK.

The Ninja Warrior UK Adventure Parks is a proud addition to ITV Studios’ diverse portfolio of events and attractions. The Soap Set Tours, including the Coronation St Experience and Emmerdale Village Tour, collectively welcome over 100,000 visitors annually. In 2023, ITV Studios introduced the Coronation Street Experience, a visitor centre featuring replica sets, costumes, props, a cinema, shop, and café. Additionally, the debut of the Loose Women tour in 2023 captivated audiences across 16 nationwide locations, including the renowned London Palladium.

About ITV Studios

ITV Studios is a creator, producer, and distributor of world-leading programmes that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in, we are More Than TV.

Its Brand & Licensing department is responsible for all global commercial activities, including sponsorship, brand licensing, consumer products, gaming, and live events. It represents a diverse portfolio, including scripted and non-scripted content, game shows, and kids’ titles, which offers a wide range of commercial opportunities. Brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity… Get Me Out of Here!, The Chase, Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds, Space: 1999, The Prisoner, and more.

About Tokyo Broadcasting System Television (TBS)

With over 50 years of experience licensing programming overseas, TBS has distributed programs of all genres – dramas, anime, documentaries, formats, movies – totaling several tens of thousands of hours of programming in over 160 countries worldwide and has firmly established its presence as a major content provider in the global arena. TBS is one of the most innovative broadcasters in creating variety formats, having licensed nearly 200 localised versions with several thousand episodes being produced including global hits like America’s Funniest Home Videos, Takeshi’s Castle/MXC, Sasuke/Ninja Warrior, etc.