NBC NIGHTLY NEWS WITH LESTER HOLT IS #1 IN KEY DEMOS ON WEDNESDAY

Hits 5-Week High in A25-54, Marks Most Narrow Demo Gap vs. ABC Since February

Delivers Largest Total Viewer Audience in 6 Weeks, Marks Closest Total Viewer Gap vs. ABC in 12 Weeks

‘Nightly’ Continues Best Start to Broadcast Season vs. ABC in 4 Years Across the Board

PLUS: ‘Nightly’ Marks Strongest Week on Digital Since October 2023

Week of March 25 Ratings Highlights

• Nightly News tops ABC in the demos on Wednesday, by +30,000 in A25-54 & by +50,000 in A18-49. Nightly News continues its best start of the season vs. ABC in 4 years in across the board (since 2019-20)

• Nightly News hits 5-week high in A25-54 audience with 923,000 viewers, marking its closing key demo gap vs. ABC since February

• Nightly News hits 6-week high total viewers with 6.621 million viewers, marking its most narrow gap vs. ABC since January

• Nightly News increases viewership across the board vs. last week, only evening newscast to grow double digits

• Season to date, Nightly News improves its competitive position versus ABC across the board, including by 50% in the A25-54 demo compared to the same time period last year

• Nightly News marks its strongest week on digital since October 2023 with 18.7 million views and 1.5 hours viewed across digital platforms

Week of March 25 Nightly Stats

• Averages 6.621 million total viewers, topping CBS by + 1.715 million (+35%)
  • Nightly News increases total viewership by +452,000 vs. last week and hits a 6-week high
  • In week over week, Nightly News narrows total viewership gap vs. ABC by 12%, most narrow in 12 weeks
  • In year over year, Nightly News closes the total viewership gap vs. ABC by 21%
  • Season to date, Nightly News narrows its total viewership gap vs. ABC by 9%
• Averages 923,000 A25-54 viewers, topping CBS by +208,000 (+29%)
  • Tops ABC in the A25-54 demo on Wednesday by +30,000
  • Increases A25-54 audience by +117,000 vs. last week and hits a 5-week high
  • In week over week, Nightly News closes the key demo gap vs. ABC by 30%, most narrow since 2/19/24
  • In year over year, Nightly News narrows the key demo gap vs. ABC by 49%
  • Season to date, Nightly News narrows its A25-54 gap vs. ABC by 50%
• Averages 586,000 A18-49 viewers, beating CBS by +114,000 (+24%)
  • Tops ABC in the A18-49 demo on Wednesday by +50,000
  • Nightly News increases A18-49 by +63,000 vs. last week
  • In week over week, Nightly News reduces the A18-49 gap vs. ABC by 16%, most narrow in 5 weeks
  • In year over week, Nightly News closes the A18-19 gap vs. ABC by 42%
  • Season to date, Nightly News narrows its A18-49 gap vs. ABC by 42%
• Across digital, Nightly News delivered 18.7 million video viewers and 1.5 million hours viewed on & off network platforms
• On YouTube, weekday episodes reached 655,000 views and 520,000 viewers

1^st QUARTER 2024: NBC NIGHTLY NEWS WITH LESTER HOLT INCREASES TOTAL VIEWERSHIP

Marks 7^th Consecutive Quarter of Narrowing A25-54 Gap vs. ABC in Year-Over-Year Measurements

Delivers 5^th Consecutive Quarter of Closing A18-49 Gap vs. ABC in Year-Over-Year Measurements

1st Quarter 2024: Ratings Highlights

• Nightly News increase total viewers vs. last quarter, up +59,000
• Delivers its 7th consecutive quarter of improving the key A25-54 gap vs. ABC
• Marks 5th consecutive quarter for narrowing the key A18-49 gap vs. ABC

1st Quarter: Nightly Stats

• Averages 6.748 million total viewers, topping CBS by +1.804 million (+36%)
  • Increases total viewership vs. last quarter by +59,000
• Averages 975,000 A25-54 viewers, beating CBS by +255,000 (+35%)
  • In year over year, Nightly News cuts the A25-54 gap vs. ABC by 26%, its 7th consecutive quarter of improving the key demo gap vs. the network
• Averages 645,000 A18-49 viewers, beating CBS by +151,000 (+31%)
  • In year over year, Nightly News cuts the A18-49 gap vs. ABC by 14%, its 5th consecutive quarter of closing the demo gap vs. the network
• Nightly News delivered more than 170 million video views across digital platforms for the 17^th consecutive quarter

WEEK of MARCH 25-31, 2024

Note: CBS Evening News was based on a 3-day average (Mon-Wed) last week due to NCAA Men’s Basketball Tournament coverage on Thursday and Friday in prime time. Nightly News and ABC World News Tonight were based on 4-day averages (Mon-Thurs) due to retitling on Good Friday. Note: NBC Nightly News, ABC World News Tonight and CBS Evening News’ ratings include afternoon and overnight airings on owned stations. All stats exclude alternate titles and specials.

1^st QUARTER 2024

From: Mark Mwachiro <Mark@markhenrymedia.com>