ABC’s “Abbott Elementary” Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
Scores Its Biggest-Ever Multiplatform Delayed-Viewing Increase With +421% Lift
Grows for 2nd Straight Week to Its Best Performance Since Its Season Premiere
“Abbott Elementary” (5.46 million Total Viewers and 1.72 rating among AD18-49 in MP+3): After just three days of viewing on ABC, Hulu and digital platforms, “Abbott Elementary” catapulted more than 5 times among Adults 18-49 over its initial Live+Same Day rating (+421% – 1.72 rating vs. 0.33 rating). With an increase of +421%, the ABC sitcom scored its biggest-ever multiplatform delayed-viewing lift among Adults 18-49. “Abbott Elementary” also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).
“Abbott Elementary” built for the 2nd week in a row in both Total Viewers (+3% – 5.46 rating vs. 5.29 rating) and Adults 18-49 (+3% – 1.72 rating vs. 1.67 rating) to hit its strongest multiplatform telecast since its season premiere – since 2/7/24.
In the linear National Live+3 Day data, “Abbott Elementary” was up week to week by 6% in Total Viewers (3.36 million vs. 3.18 million) and by 10% among Adults 18-49 (0.56 rating vs. 0.51 rating).
Source: The Nielsen Company, preliminary National Live+3 Day Program Ratings and ABC Multiplatform+3 Day data for 2/28/24 or as dated.
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