“Puppy Bowl XX” Reaches 12.6 Million Viewers and Was #1 Non-Sports Cable Telecast for Sunday, February 11
Simulcast across Animal Planet, Discovery, TBS, truTV, Max and discovery+, Puppy Bowl returned for a 20th year on Sunday, February 11 at 2PM ET / 11AM PT and secured its place as the #1 non-sports cable telecast of the day in all key adult demos. Among Adults 25-54, Puppy Bowl delivered a 0.78, 0.54, 0.25, and 0.16 L3 rating on Animal Planet, TBS, Discovery and truTV respectively. Across all four networks, Max and discovery+ the simulcast reached 12.6 million viewers.
“Puppy Bowl integrations featuring talent from across the Warner Bros. Discovery portfolio including CNN’s Jake Tapper, Food Network’s Guy Fieri and NHL on TNT’s Liam McHugh, Anson Carter, Paul Bissonnette and Colby Armstrong created a fun and engaging experience for our puppy-loving audience,” said Karen Bronzo, Chief Global Marketing Officer, U.S. Networks & News, Warner Bros. Discovery. “Some of our rescue puppies also made cameo appearances in promotion for Discovery’s “Naked and Afraid” and Warner Bros. Pictures’ “Godzilla x Kong: The New Empire” that kept the buzz going beyond the game itself.”
Puppy Bowl XX is available to stream on Max and discovery+.
Source
Warner Bros. Discovery
