“In a sea of toxic R&B, LAVI$H stands out as he focuses on the beauties of love.” – COMPLEX CANADA
“In many instances, listeners say the need to believe a rapper when he’s spitting a verse. In this case, there isn’t a moment where the listener won’t believe LAVI$H is invested in every last word he sings.” – DEF PEN
About
ABOUT LAVI$H:
LAVI$H was born in Lusaka, Zambia, to parents who emigrated to Winnipeg, where they sought a better life for their seven children. The stark contrast in climate and culture to his home in Central Africa was underscored by the new music that LAVI$H heard in this new land. “When I came across all these other genres, it was crazy,” he recalls, as he combined his African roots with hip-hop, heavy metal, screamo, and pop. “I couldn’t stop searching for more.” Young LAVI$H was transformed and empowered when he discovered fellow Canadian Drake’s “Headlines.” LAVI$H cut his teeth recording songs on a computer with headset mics and using the family’s soundbar as a makeshift studio monitor. Believing listeners would embrace him, he continuously uploaded songs online, seeking validation. Chubbs from OVO heard LAVI$H’s music and played it for his team. Before long, LAVI$H had decamped to Los Angeles, where he began recording at one of Drake’s L.A. studio Houses. While honing his sound, LAVI$H developed his vision as an entrepreneur, building his CLUBBLVD brand in Toronto with Michael “Trizz” Williams and Christopher “Criti” Jack. LAVI$H’s debut EP You Made A Big Mistake was released this past spring through Def Jam Recordings and received critical acclaim from BET, Complex, and more.
Source
Universal Music Canada