2024 NCAA Women’s Championship Delivers 18.7 Million Viewers on ABC & ESPN, Peaks at 24 Million – Based on Nielsen Fast Nationals
April 8 – 2024 NCAA Women’s Championship Delivers 18.7 Million Viewers on ABC & ESPN, Peaks at 24 Million – Based on Nielsen Fast Nationals
Iowa/South Carolina Clash Becomes Second Most-Watched Non-Olympic Women’s Sporting Event Ever on U.S. Television Behind 2015 Women’s World Cup Final
“With a record-setting audience of 18.7 million viewers, Sunday’s Iowa-South Carolina title game was a fitting finale to the most-viewed ever NCAA Women’s Basketball Tournament,” said ESPN Chairman Jimmy Pitaro. “These exceptional athletes, coaches and teams captured our attention in unprecedented ways and it’s incumbent on all of us to keep the incredible momentum going. I’m also very proud of our talented and committed employees for how they presented this historic event.”
Please note: National Championship viewership is expected to grow following complete reporting from Nielsen
Source
ESPN