USA TODAY Sports Media Group, part of Gannett Co., Inc. (NYSE: GCI), which encompasses all sports initiatives across USA TODAY Sports today announced a multi-year agreement to serve as an official media partner of the National Women’s Soccer League (NWSL). As part of the agreement, NWSL will leverage USA TODAY advertising inventory and provide direct introductions to official league sponsors. There will also be components of a revenue share for both parties.
“We are thrilled to further Gannett’s relationship with the NWSL,” said Nate Scott, Vice President, USA TODAY Sports Media Group. “The partnership allows us to take advantage of the rapid growth of our women’s sports coverage and audience, especially in the soccer space. NWSL coverage has been a major factor in the growth of our new standalone soccer website, Pro Soccer Wire, and we are delighted to pursue a partnership that reflects a passion area for our audience.”
“We appreciate USA TODAY’s continued support of the league and look forward to furthering our collaboration with this new partnership,” said NWSL Chief Revenue Officer Mitch Poll. “Sustained coverage of our sport plays a vital role in the long-term success of the league, and we have full confidence that USA TODAY’s extensive media network will be instrumental in amplifying the exposure of the NWSL even further.”
Imagn, Gannett’s leading sports and news photo wire service announced a multi-year agreement to serve as the worldwide official photography partner of the National Women’s Soccer League (NWSL) in 2022. Imagn operates as the official supplier for all commercial imagery needs for the NWSL’s sponsors and licensees with images from every match available to publishers for editorial use. To discover and download NWSL images visit www.Imagn.com.
