BMG recording artist Rita Ora has released brand new single ‘Don’t Think Twice’. The release comes hot on the heels of her surprise appearance on stage with Fatboy Slim at Glastonbury and ahead of her performance at London’s Pride Festival on July 1.
Co-written by Rita and produced by Oak Felder, ‘Don’t Think Twice’ follows the release of singles ‘You Only Love Me’ and ‘Praising You’ featuring Fatboy Slim, which have accumulated over 80 million global steams to date. Inspired by Ora’s own experiences, it is an infectious, upbeat floor filler infusing carpe diem spirit with the beginning moments of a relationship.
Commenting on her latest single, Rita Ora says: “It’s about not thinking twice and just jumping in, romantically. You only live once, so it’s really about seizing the moment, and not being held back by thoughts of what might or might not happen.”
The accompanying video, directed by Academy Award winner Taika Waititi, was shot in New Zealand. Laced with imagery and symbolism which evoke feelings associated with dreams, nightmares, and the spirit world, it sees Ora channeling Katherine from Wuthering Heights while trapped in a ghostly forest within a dystopian world.
Rita Ora’s multi-platinum music career has won her commercial and critical acclaim with 13 UK Top 10 singles and four UK Number One singles. She holds the record for the most UK Top 10 singles by a British female artist. In the US alone, her acclaimed singles and star-studded collaborations have earned her a number three Billboard Hot 100 song, seven Top 10 hits on Billboard’s Dance Club Songs Chart, five of which reached Number One, and six Top 20 singles on Billboard’s Hot Dance/Electronic Songs Chart.