FOX31 Denver posted strong numbers in key newscasts during the May rating period, coming in second and beating KCNC and KMGH in A25-54 all morning long.
As the only network station that stays local from 4:30am – 9:00am, FOX31 provides Colorado viewers with more live, local and breaking information in the mornings and that local effort is reflected in these numbers.
Brian Gregory, News Director for FOX31 said; “We are thrilled with the strength of the FOX31 morning show from 4:30am – 9am.
“We’ve been focusing a lot of attention on strengthening our mornings and our viewers are noticing the difference. Being the only station who stays local throughout the morning ensures our Colorado viewers start their day with the most accurate, up-to-date weather and news they need.”
The story for FOX31 is also strong in the afternoon. It grew 8% at 5:30pm, becoming the number two newscast in the time period.
In the competitive late news race, the trend continues, FOX31 at 9:00 and 9:30pm beat KCNC, KMGH and KTVD’s late newscasts in all key demos.
“We are pleased with the strong momentum in the morning, afternoon and into our evening shows, and believe Coloradans understand we’re the place to turn for big stories, accurate weather coverage and hard-hitting problem solving,” said Joan Barrett, VP and General Manager of FOX31.
“From our Support the Shield campaign that raised over $700,000 for officers and their families to winning big weather every day, viewers are recognising the continued excellence in our newscasts.”