The 9 Network has won the 2020 ratings battle in all key demographics and Total People, with a huge lead of 3.3 share points over its nearest competitor in the coveted 25-54 demographic.
9 Network’s primary channel also ranks top in 2020 ratings with all key demographics and Total People. And in the BVOD space, 9Now is Australia’s No. 1 CFTA BVOD platform.
The network’s continued dominance in linear viewing and BVOD streaming is driven by a premium slate of Australian content that delivers year-round consistency of advertiser-preferred demographics.
Michael Healy, Nine’s Director of Television, said: “”We’re extremely proud that once again our slate has resonated so strongly with the demos we program our content for: People 25-54, 16-39 and Grocery Shoppers with Child. In 2020 we continued to deliver on our promise to provide a year-round schedule of hit shows.
From Married at First Sight, to LEGO Masters, Australian Ninja Warrior and The Block, our tentpole programs all delivered huge audiences in those key demos. Despite the challenges of COVID, we were able to work with our production partners to ensure all these programs made it to air.
“In arguably the biggest news year of our lives, audiences flocked to our suite of news and current affairs programs.
“I’m also thrilled that viewers have embraced our newlook Today show which has posted double digit audience growth in every capital city and is now regularly winning its slot with those key demos.”
Michael Stephenson, Nine’s Chief Sales Officer, added: “In an extraordinary year, where television production schedules across the board were disrupted by COVID, Nine delivered the things we aim for every year: consistency across our schedule throughout the full year and clear leadership in the key demographics that matter to advertisers.
“To me, the thing I’m proudest of is our dominance across total television – looking at both linear television and digital BVOD – Nine is the place that audiences turn to for news and entertainment and marketers can rely on throughout the year to deliver real results for their business.”
Key Ratings Stats
• No.1 Reality Television Series: Married at First Sight
• No.1 Light Entertainment Series: Lego Masters
• No.3 & No.4 Light Entertainment Series: Australian Ninja Warrior and The Voice
• No.1 & No.2 New Drama: Informer 3838 and Halifax-Retribution
• No.1 Health & Medical Documentary Series: Paramedics
• No.1 Special: Music on the Home Front
• No.1 Overall Entertainment Series (non-sport): Lego Masters