Television

ABC’s The View Sees Double-digit Ratings Rise in November


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The View out-delivers CBS’ The Talk’ in all key target demos and posts its largest total viewer lead over the CBS program during a November sweep in 6 Years.

ABC’s The View delivered 2.878 million Total Viewers, 467,000 Women 25-54 and 331,000 Women 18-49 during the 2018 November Sweep, based on Most Current Data from Nielsen Media Research. The View saw double-digit increases versus the previous sweep (2.572 million, 421,000 and 288,000, respectively, for July 2018) in all key target demos: Total Viewers (+12%), Women 25-54 (+11%) and Women 18-49 (+15%).

The View beat CBS’ The Talk (2.343 million, 381,000 and 271,000, respectively) during the month across the board: Total Viewers (+535,000), Women 25-54 (+86,000) and Women 18-49 (+60,000).

The View posted its largest Total Viewer lead over the CBS program during a November sweep in 6 years and during any sweep in more than 4 years – since November 2012 and May 2014, respectively.

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49. Sweeps based on Live+7/Most Current: November 2018 Sweep (10/25 – 11/21/18), November 2017 Sweep (10/26 – 11/22/17) and July 2018 Sweep (6/28 – 7/25/18). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Averages based on regular telecasts.

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