Television

NBC Today Wins First November Sweep Victory in 7 Years


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NBC News’ “Today” was the number-one morning show for the November sweep, topping ABC’s Good Morning America across the board and marking its first November sweep win in total viewers in seven years, since 2011.

This is “Today”’s second across-the-board sweep victory in 2018 (February and November).

“Today” has now won 14 straight sweeps in the key demo A25-54, its best streak in six years.

Additionally, “Today” was the number-one morning show outright for the week beating the competition in total viewers for five straight weeks, its best streak since January. Versus a year ago, “Today”’s demo lead over GMA grew 52%, and it is posting its closest total viewer margin versus GMA in seven years.

“Today” was rated for two days (Monday and Tuesday) last week due to Thanksgiving holiday.