Television

Ratings Hit for Univision’s Latin Grammy Awards Coverage


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Univision finishes as the top broadcast station in the time period Among Total Viewers 2+, Adults 18-49, and Adults 18-34 in Los Angeles and Miami regardless of language for Latin Grammy Awards coverage.

The 19th Annual Latin GRAMMY® Awards brought together the industry’s best and brightest talent to celebrate the Biggest Night in Latin Music. Televised from the MGM Grand Garden Arena in Las Vegas, the star-studded event reached 6.9 million Total Viewers 2+, who tuned-in to all or part of the live broadcast on the Univision network.

The three-hour telecast delivered an average audience of 2.7 million Total Viewers 2+, 1.2 million Adults 18-49 and 511,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network for the entire night with doubled the audience of Telemundo. During the award show’s final hour, Univision attracted more Adult 18-49 and Adult 18-34 viewers than broadcast networks ABC, NBC, and CBS, out-performing original programs “How to Get Away With Murder,” “Law and Order: SVU,” and “S.W.A.T.,” respectively.

The 19th Annual Latin GRAMMY® Awards on Univision also averaged more Adults 18-49 and Adults 18-34 than the entire original line-ups on NBC (“Superstore,” “The Good Place,” “Will & Grace,” “I Feel Bad” and “Law and Order: SVU”) and The CW (“Supernatural” and “Legacies”) as well as the first-run episode of CBS’ “Murphy Brown.” For the entire night, Univision out-delivered CBS, NBC, and The CW among Adults 18-34, and also out-performed NBC and The CW in Adults 18-49. Additionally, the 2018 Latin GRAMMY® Awards attracted more Hispanic viewers among Total Viewers 2+, Adults 18-49 and Adults 18-34 than this year’s “American Music Awards” (ABC), “Billboard Music Awards” (NBC) and “Country Music Awards” (ABC).

Preceding the Latin GRAMMY Awards telecast, Univision presented the exclusive “Noche de Estrellas” (“Night of Stars”) coverage of celebrity arrivals direct from the Latin GRAMMY red carpet, starting at 7 p.m. ET/PT (6 p.m. Central).

Featuring live interviews and commentary of Latin music most glamorous event, the program averaged 2.2 million Total Viewers 2+, 946,000 Adults 18-49 and 397,000 Adults 18-34, making it the No. 1 Spanish-language network from 7:00 p.m. to 8:00 p.m., besting Telemundo’s “Caso Cerrado Edicion Estelar” by double-to-triple-digit margins among Total Viewers 2+ (+57% advantage), Adults 18-49 (+91% advantage), and Adults 18-34 (+126% advantage).

Source: Nielsen, NPM, Thursday (11/15/2018) 8:00pm-11:00pm, Live+SD., Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included). English-language award shows based on NPM-H, “American Music Awards” (10/09/2018), “Billboard Music Awards” (05/20/2018) and “Country Music Awards” (11/14/2018).

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