ET Canada and Covergirl have announced their renewed partnership for a third consecutive year, with Sangita Patel continuing her role as Canada’s Covergirl ambassador.
The latest campaign will include an in-store campaign featuring Sangita, along with a year-long line-up of custom broadcast and digital content.
New this year, Covergirl’s in-show strategy has been expanded to include ET Canada’s industry-leading digital presence, with content being amplified on the show’s social media platforms and on etcanada.com. Broadcast segments will focus on a variety of topics including holiday looks and celebrating the brand’s milestone 60th anniversary.
“I am feeling over the moon to be Canada’s Covergirl ambassador for another fabulous year, and grateful to partner with a brand that values every skin tone to show that they are beautiful,” exclaimed Sangita Patel. “As a proud South Asian woman, I hope my journey inspires this generation to see that no matter your religion, culture or beliefs – you are celebrated. Thank you Covergirl, I’m feeling easy, breezy and beautiful!”
Sangita spoke with Elle Canada discussing her feelings on being Canada’s first South-Asian Covergirl, and her passion on helping to help display diversity in Canada’s beauty industry. Find out more about Sangita’s role as Canada’s Covergirl ambassador in the November issue of Elle Canada, on newsstands October 12th.
ET Canada airs weeknights at 7:30 p.m. ET/ 7 p.m. PT on Global.
For up-to-the-moment entertainment news, celebrity interviews and more, visit etcanada.com.
Stream ET Canada anytime on the Global TV App or STACKTV, available with Amazon Prime Video Channels.
Global is a Corus Entertainment Network and is available through all major TV distributors, including: Shaw, Shaw Direct, Rogers, Bell, Videotron, Telus, Cogeco, Eastlink, SaskTel and the new STACKTV, streaming exclusively on Amazon Prime Video Channels.