The new partnership is being established at a highly relevant time for CNN, as it continues its commitment to sports coverage, particularly ahead of Japan taking centre stage for key sporting events such as Tokyo 2020 Olympics and Paralympic Games.
As part of this partnership ANA is sponsoring CNN’s Open Court TV segments featuring the Grand Slams in 2019, as well as digital videos about tennis and a special US Open section on CNN Digital. The campaign is part of ANA’s strategy to build on its brand association with tennis including the airline’s sponsorship of Naomi Osaka who echoes the ANA’s core values of having Japanese roots and global ambitions.
Additionally, CNNIC’s global brand studio Create will produce a branded content feature about the tennis star to run as a native article, which will be amplified through WarnerMedia’s Launchpad technology to reach ANA’s key audiences on social platforms.
Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial said, “We are delighted to extend our long-term strategic partnership with a prestigious brand like ANA. We are committed to creating an impactful environment for ANA through Open Court during the Grand Slams and a branded content solution focused on sharing Naomi Osaka’s outstanding journey as one of Japan’s rising Tennis megastars. The cross-platform campaign delivers an excellent opportunity for ANA to amplify its association with sports amongst our influential global audience and to convey the ANA brand values through an innovative and impactful campaign.”
Mitsuo Tomita, Senior Vice President, Marketing, ANA said, “ANA seeks to partner with individuals and organisations that embody its core values of dedication to excellence and a willingness to take on new challenges. These are the principles that drive ANA’s employees worldwide and inspire them to go above and beyond what is expected. We are excited to join forces with one of the world’s most prestigious media companies to promote a globally loved sport and a rising Japanese tennis star to audiences around the world.”