Topics: , , , ,

The Weather Channel has been honoured as the EquiTrend TV News Brand of the Year for the ninth year in a row.

Now in its 31st year, Harris Poll EquiTrend is an annual tracking study that measures and compares the brand health of nearly 2,000 brands across 150+ categories from automobiles to restaurants. The Weather Channel television network received the highest equity score among a subset of brands evaluated in the TV News Category.

“Being named TV News Brand of the Year for the ninth year in a row is an unprecedented honor and a testament of the phenomenal work our team does every day,” said Tom O’Brien, President of The Weather Channel television network. “We’re committed to providing our viewers with unmatched continuous live coverage and reporting during severe weather events, and are thrilled to continue to be recognized in this way.”

Harris Poll EquiTrend, conducted since 1989, measures brand health over time. The EquiTrend Brand Equity Index is comprised of three factors – Familiarity, Quality and Purchase Consideration – that results in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories.

The Weather Channel received the highest Equity Score and rated most trusted and loved among TV News brands included in the 2019 Harris Poll EquiTrend® Study, which is based on opinions from over 45,000 U.S. consumers ages 15 and over surveyed online in January 2019. “Highest Ranked” was determined by a pure ranking of a sample of TV News brands.

Over the past year, The Weather Channel has integrated their new immersive mixed reality (IMR) technology into segments to take viewers inside of various weather environments, pioneering new methods of broadcast presentation for real-time immersive storytelling.

These hyper-realistic weather segments have included important, lifesaving information on everything from the realities of storm surge, destructive tornadoes, devastating wildfires in California, and deadly ice storms. In addition, The Weather Channel has continued their unparalleled live coverage of the most impactful severe weather events across the country, with on-camera meteorologists both in the field and in the studio.