The network also surpassed MSNBC during dayside (9am-4pm), where CNN ranks #2 in cable news (143k vs MSNBC’s 121k), now for the 62nd consecutive month, the longest streak on record. On weekends, CNN delivered higher 25-54 audiences than MSNBC in both total day (114k vs. 82k) and prime time (128k vs. 84k), and bested MSNBC for 21 out of 24 hours on Saturdays and Sundays in adults 25-54. All of CNN Sunday morning programs posted more viewers in the key demo 25-54 than MSNBC, ranking #2 in cable news.
Also this month, many CNN programs outperformed MSNBC in the all-important demographic adults 25-54. Cuomo Prime Time continues to be the network’s top-rated news program in both the demo adults 25-54 and in total viewers this month. CNN also ranked as a Top 10 network in all of cable and has the youngest audience in cable news in total day and prime time.
CNN attracted an audience that is two years younger than Fox News and three years younger than MSNBC in total day. CNN is three years younger than both Fox News and MSNBC in prime time. MSNBC is tracking at its oldest yearly median age on record in total day and prime time.
In April 2019, in total day, CNN is averaging a +8% lift (+11k) among adults 25-54 and a +5% lift (+27k) in total viewers with Out-of-Home viewers.