During day time coverage (9am-4pm), CNN also topped MSNBC (401k vs. 348k) and in total day as well (291k vs. 290k) among adults 25-54.
For CNN Digital, the hearing saw 2.4 mm total live starts on CNN’s owned platforms. Additionally, the hearing recorded 511K live video views on YouTube, for a grand total of 2.9 mm across CNN Digital channels.
For the full day of the hearing, CNN Digital reached more than 25 mm cross-platform unique visitors and 17 mm video starts across its desktop, mobile and OTT devices.
CNN Digital viewing added an 8.3% lift (155k) to CNN’s TV P2+ average audience (1,856k) for yesterday’s House Impeachment Hearings Day 1 (Taylor/Kent) bringing up the total audience across TV and digital to 2,011k. This is the fifth-highest event on record, ahead of day 2 of the Kavanaugh/Ford Hearings (7.8%).