Television
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CNN’s coverage of the first day of the House Impeachment Hearings (10am-3:30pm) averaged 428k among adults 25-54, easily topping CBS (384k) and MSNBC (365k).

In total viewers, CNN topped NBC (1.856 million vs. NBC’s 1.676 million), the only major outlet that CNN was able to beat.

During day time coverage (9am-4pm), CNN also topped MSNBC (401k vs. 348k) and in total day as well (291k vs. 290k) among adults 25-54.

For CNN Digital, the hearing saw 2.4 mm total live starts on CNN’s owned platforms. Additionally, the hearing recorded 511K live video views on YouTube, for a grand total of 2.9 mm across CNN Digital channels.

For the full day of the hearing, CNN Digital reached more than 25 mm cross-platform unique visitors and 17 mm video starts across its desktop, mobile and OTT devices.

CNN Digital viewing added an 8.3% lift (155k) to CNN’s TV P2+ average audience (1,856k) for yesterday’s House Impeachment Hearings Day 1 (Taylor/Kent) bringing up the total audience across TV and digital to 2,011k. This is the fifth-highest event on record, ahead of day 2 of the Kavanaugh/Ford Hearings (7.8%).