Canada’s Bell Media will launch its suite of re-branded channels on September 12th with the debut of CTV Drama Channel, CTV Sci-Fi Channel, CTV Comedy Channel and CTV Life Channel.
Bell Media has also announced the acquisition of seven genre-defining series featuring A-list talent such Helen Hunt, Paul Reiser, and Alan Tudyk, as well as an expanded partnership with Kevin Hart’s comedy brand and multi-platform network Laugh Out Loud, stocking the channels with premium content for the 2019/2020 broadcast year.
The announcement comes following a year of unprecedented 20% growth for Bell Media Entertainment Speciality channels. Comedy, Space, and Bravo have all increased their ranking within Top 10 list of Entertainment Specialities, while Gusto is now ranked among the Top 20. Comedy ranks #2 for the first time ever; Space saw double-digit audience growth among total viewers and key adult demo; while Gusto grew more than 70% with all key adult demos, and nearly doubled its A18-34 audience.
“The four CTV Specialty channels are now a powerhouse suite of diverse entertainment options for CTV viewers,” said Mike Cosentino, President, Content and Programming, Bell Media. “Under CTV’s distinct brand umbrella, and with a slate of marquee series on the schedule, we know these channels are poised to flourish even further.”
“Following a year of unprecedented growth among our entertainment speciality channels, the investment in these captivating series delivers a combination of superb storytelling and A-list stars,” said Pat DiVittorio, Vice-President, Programming, CTV and Speciality. “Our diverse schedules continue to deliver a wide range of popcorn dramas, water-cooler moments, and inspiring lifestyle programs for smart viewers and for savvy clients alike, all wrapped in fresh new branding anchored by CTV.”