Television

CNN’s First Ladies Premieres with Over 2 Million Viewers


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Last night’s premiere of CNN’s newest Original Series, First Ladies, narrated by Robin Wright, was the most watched in cable news in total viewers and among adults 25-54.

The episode, Michelle Obama, attracted 2.115 million total viewers, +25% more than FNC’s 1.698 million and +184% more than MSNBC’s 746k.

First Ladies was also top in cable news last night in the key demo adults 25-54 with 377k, FNC followed with 319k and MSNBC trailed with 122k.

The season premiere of First Ladies (Michelle Obama) was CNN’s best Original Series season premiere since 2016’s first season premiere of Race for the White House (2.4 million) and second highest CNN Original Series season premiere on record (also after Race).

In the key demo adults 25-54, First Ladies was CNN’s best Original Series season premiere since the 2018 season 11 premiere of Parts Unknown (445k).

CNN was also top in prime time (8-11pm) last night among adults 25-54 with 420k, Fox News placed second with 363k and MSNBC was third with 121k. In total viewers, CNN easily topped MSNBC in prime time (1.981 million vs. 787k).

Next week’s episode profiles Jacqueline Kennedy and is scheduled to air on Sunday October 11, at 10pm, ET/PT.

First Ladies, is executive produced by Liz Bronstein, Chris Muckle, Matt Robins for October Films and Amy Entelis, Lyle Gamm and Lizzie Fox for CNN.

Source: The Nielsen Company, Fast Nationals time-period based data for Thu 10/4/20. Data does not include Out of Home Viewing. All data based on Live+SD.