With the Nielsen month of October ending last Sunday, CNN topped MSNBC in all dayparts including prime time, total day, dayside and on weekends among adults 25-54.
In primetime, CNN beat MSNBC in adults 25-54 (295k vs. 286k), for the first time since August and by the largest margin since September 2017. In total day, CNN has now surpassed MSNBC for 52 straight months in the key demographic 25-54 (202k vs. 162k), the longest monthly streak since January 2010. In dayside, CNN dominated MSNBC for a record breaking 56 straight months in the coveted demographic adults 25-54 (212k vs. 149k). All of CNN’s daytime programs (9am-4pm) posted higher 25-54 audiences than MSNBC.
CNN also outperformed MSNBC on weekends in total day among adults 25-54 (164k vs. 90k) and total viewers (568k vs. 491k). And in weekend prime time, CNN topped MSNBC in the key demo 25-54 (213k vs. 86k) and total viewers (631k vs. 509k). From 3-6pm on Saturdays, CNN was #1 in cable news in the demo. The network also beat MSNBC for 24 out of 24 hours on Saturdays. On Sundays, CNN was #1 from 9-11pm and topped MSNBC for 23 out of 24 hours in October.
CNN ended the month with the network posting its third-best October ratings in total day since 2008 in both total viewers (691k) and the demo 25-54 (202k) – just after 2016 and 2017. The network also had its third-highest October prime time performance since 2012 in total viewers (943k), following 2016 and 2015. In daytime, CNN posted its third-highest October in 16 years (since 2002) in total viewers (837k) and in 10 years (since 2008) among adults 25-54 (212k)– after 2016 and 2017.
Among ALL cable networks, CNN ranked #7 in total viewers in total day this month. This marks the tenth straight month that CNN is a Top 10 cable network among total viewers in total day. In M-F prime time, CNN ranked #8 in total viewers, making this the fourth straight month that CNN ranks as a Top 10 cable network.
Also this month, each episode of the final season (12) of Anthony Bourdain Parts Unknown ranked #1 in cable news in the demo adults 25-54 on Sundays at 9pm. Across the premiere episodes so far this season, the program averaged 366k among adults 25-54, MSNBC had 125k and Fox had 265k. 2018-to-date, Parts Unknown ranks #2 among the Top 10 non-fiction Food & Travel series in ALL of cable in the key demo 25-54.
This is Life with Lisa Ling (Season 5) also ranked #1 in cable news this month on Sundays at 10pm in the key demo adults 25-54 averaging 325k, MSNBC had 78k and Fox had 241k among adults 25-54.