As markets experienced multiple thousand point swings, FBN’s Business Day coverage saw a 23 percent advantage over rival CNBC for the month of October, averaging 217,000 total viewers compared to CNBC’s 177,000. In Total Day, FBN also notched its fifth straight monthly upset over CNBC with 152,000 total viewers compared to CNBC’s 140,000, a 9 percent advantage for the month. Additionally, FBN’s new programming lineup delivered increases across the board, with Trish Regan Primetime besting CNBC in total viewers.
Continuing its reign as the number one market program on television, Stuart Varney’s Varney & Co (9AM-12PM/ET) earned its 27th monthly win over CNBC’S Squawk on the Street/Squawk Alley. Averaging 252,000 in total viewers and 31,000 in the key demo, Varney once again trounced the competition delivering a three-hour win over CNBC in total viewers. FBN’s market-close coverage with Countdown to the Closing Bell with Liz Claman (3PM/ET) also outpaced its CNBC competition, averaging 224,000 in total viewers to CNBC’s 187,000. Together, Varney and Claman have dominated the most critical market hours coverage for 17 straight months. Additionally, Maria Bartiromo’s pre-market program Mornings with Maria (6-9AM/ET) showed strong gains for the month, outpacing last year by 7 percent.
Leading post-market gains, After the Bell (4PM/ET) with Melissa Francis and newly named co-anchor Connell McShane scored the program’s 17th consecutive monthly win over CNBC’s Closing Bell with 197,000 total viewers compared to CNBC’s 169,000. Additionally, since the October 15th return of Fox’s signature market commentary program, Bulls & Bears (5PM/ET) with David Asman, the program has outpaced CNBC’s Fast Money in total viewers, while the Evening Edit with Elizabeth MacDonald has dominated its new 6PM/ET timeslot, besting CNBC’s Mad Money with Jim Cramer in total viewers. Lou Dobbs Tonight (7PM/ET) also marked 30 months as the number one news program in business television and swept the business news competition across total viewers (367,000) and the key A25-54 demo (46,000).
Following its debut on October 15th, Trish Regan Primetime has ruled the 8PM/ET hour with an 8 percent advantage in total viewers over CNBC’s airings of Shark Tank and American Greed. Kennedy’s eponymous program, Kennedy, also delivered improvements across its new 9M/ET timeslot, growing the audience by 38 percent in total viewers and 16 percent in the A25-54 demo compared to the same time period in October 2017.
Additionally, FBN delivered the top five business programs in total viewers for the month of October, with Lou Dobbs Tonight, Varney & Co, Countdown to the Closing Bell with Liz Claman, After the Bell and CAVUTO Coast to Coast with Neil Cavuto (12-2PM/ET) topping the business news ranker in total viewers.