Kudlow Beats Closing Bell for First Time

Fox Business Network (FBN)

Fox Business Network’s Kudlow (weekdays 4 PM/ET) closed out the month of August, marking its first ever win over CNBC’s Closing Bell with 192,000 total viewers.

The ratings number puts Kudlow up 5 percent over CNBC, according to Nielsen Media Research.

Additionally, the network delivered six of the top 15 business news programs for the month.

Hosted by Larry Kudlow, FBN’s post-market program Kudlow, which launched earlier this year, ended August with its second highest rated month ever, nabbing 192,000 total viewers. Stuart Varney’s three-hour market open program Varney & Co. delivered 210,000 total viewers once again marking the highest-rated show for the network.

In fact, all of FBN’s Business Day (9 AM-5 PM/ET) offerings placed among the top 20 shows in business news viewers, including The Claman Countdown (weekdays 3 PM/ET) which averaged 136,000 total viewers, CAVUTO: Coast to Coast (weekdays 12-2 PM/ET) which averaged 134,000 total viewers and Making Money with Charles Payne (weekdays 2 PM/ET) which averaged 132,000 viewers.

Additionally, FBN scored five out of the top 15 shows in the coveted advertising demo of persons aged 25-54 in all of business news this month with Maria Bartiromo’s pre-market show Mornings with Maria (weekdays 6-9 AM/ET), The Evening Edit with Elizabeth MacDonald (weekdays 6 PM/ET), Fox Business Tonight (weekdays 5 PM/ET) and Kennedy (Monday through Thursday, 8 PM/ET), rounding out the top 20.

Notably, FBN ended August delivering six of the top 20 most affluent programs in the A25-54 cable news category year to date.

The audiences for Kennedy, Making Money with Charles Payne, The Claman Countdown, CAVUTO: Coast to Coast, Kudlow, and Fox Business Tonight (weekdays 5 PM/ET) all averaged above $112,000 in median income.