ITV has issued an apology after receiving complaints about comments made by Piers Morgan and his mimicking of a Chinese accent during a discussion on Royal endorsements.
During a live segment on the breakfast show, Good Morning Britain host Piers Morgan mimicked a Chinese accent whilst discussing Royal endorsements.
In a statement, ITV said; “GMB is known for its lively and robust discussion of the news agenda and recently covered Peter Phillips’ appearance in a Chinese milk advertisement.
“The discussion was focused on whether it was appropriate for members of the Royal family to endorse products abroad in this manner, and was live and unscripted. Piers Morgan’s comments, and his mimicking of the language in the advertisement, was a spontaneous reaction to the advertisement.
“These comments were intended to mock a member of the Royal Family and were not intended to mock or denigrate Chinese people, their language or accent.
“ITV regrets any offence Piers’ comments may unintentionally have caused.”