SVT is the national state broadcaster of Sweden, which started trial broadcasts in 1956. Today SVT operates four channels – SVT1, SVT2, SVT24/Barnkanalen (a childrens´ channel) and together with UR; Kunskapskanalen.
SVT as a state-owned broadcaster, all of its programming is non commercial. Advertising is not allowed, however the sponsoring of sports events is. The programming covers a broad spectrum of genres.
SVT1 is the most watched channel and also receives the highest ranking by Swedish audiences.