TODAY Tops GMA in A25-54 for 14 Consecutive Weeks, Its Best Streak in More Than a Year
TODAY Grows Demo Lead Over GMA Versus Prior Year
TODAY is #1 in Key Demo Season to Date, Its Best Start to a Season Versus GMA in 3 Years
NEW YORK – November 21, 2023 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54. TODAY marked its fourteenth straight weekly demo win, its longest streak since April 2022. Additionally, TODAY grew its weekly demo advantage by 92 percent versus the prior year.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 and in A18-49, marking its best A25-54 start to a season versus GMA in three years.
KEY WEEKLY POINTS:
- TODAY ranked #1 in A25-54 for the 14th consecutive week (TODAY’s longest weekly winning streak since April 2022) and 22nd time in the last 28 weeks
- Vs. prior year, TODAY’s demo lead over GMA increased by 92%
- #1 in A18-49 for the 15th consecutive week and in 58 of the last 63 weeks
- TODAY more than tripled its A18-49 lead over GMA and improved its advantage over CBS by 26% versus prior year
- TODAY has improved its A25-54 & A18-49 advantages over GMA vs. prior year for the 15th week in a row
- Season-to-date through Week 8, TODAY ranks #1 in A25-54 and A18-49
- Among A25-54 viewers, TODAY is posting its best start to a season vs. GMA in three years
TODAY averaged 674,000 A25-54 viewers, beating Good Morning America by +69,000 (+11%) and leading CBS Mornings by +225,000 (+50%)
- TODAY has been the #1 morning show in A25-54 for 14 consecutive weeks (22 of the last 28 weeks) and beaten CBS in the key demo for 1,631 weeks (since 8/10/1992)
- TODAY has now beaten GMA in the key demo for 27 consecutive broadcasts, every morning since Tuesday 10/10/2023
- TODAY improved its A25-54 lead over GMA vs. prior year for the 15th consecutive week
TODAY averaged 479,000 A18-49 viewers, beating GMA by +80,000 (+20%) and leading CBS by +183,000 (+62%)
- TODAY ranked #1 in A18-49 for the 15th consecutive week (58 of the last 63 weeks) and has outperformed CBS for 1,631 consecutive weeks (since 8/10/1992)
- TODAY has now beaten GMA in A18-49 for 61 consecutive broadcasts, every morning since Thursday 8/10/2023
TODAY averaged 2.756 million total viewers, leading CBS by +504,000 (+22%)
- TODAY has beaten CBS for 1,631 consecutive weeks in total viewers (since 8/10/1992)
TODAY Digital reached 12.6M unique visitors last week
- The brand drove 21M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-11/19/2023)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +97,000 A25-54 viewers, its best start to a season in three years
