TODAY Tops GMA for 44 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years

TODAY Narrows Total Viewer Gap with GMA Versus Prior Week

Tops GMA in Total Viewers Wednesday

TODAY Is #1 in Key Demo Season to Date

NEW YORK – June 18, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 44th consecutive weekly demo win. TODAY grew its demo lead over GMA by 17% and reduced the total viewer gap by 70% versus the prior year. 

Last week, TODAY also topped GMA in total viewers Wednesday. So far this season, TODAY has closed the total viewer gap with GMA by 60%.  

Season to date, TODAY is the top-rated morning show in the key demo with an advantage nearly seven times higher over GMA versus the prior season. This is TODAY’s best key demo start to a season versus GMA in twelve years.

Source: Nielsen, L+SD, 6/10/2024-6/16/2024. Average audience based on regularly-titled telecasts only.


  • TODAY posted its 44th straight week at #1 in A25-54, its best streak in the key demo in over 3.5 years (since December 2020) 
  • TODAY has ranked #1 in A18-49 for 45 consecutive weeks, its best streak in 3 years (since May 2021) 
  • TODAY beat GMA in total viewers on Wednesday morning
    • TODAY narrowed its total viewer gap vs. GMA for the second week in a row, 22% closer than prior week
  • Compared to prior year, TODAY improved its competitive position vs. GMA among A25-54 and total viewers for the 29th consecutive week 
  • Season-to-date through Week 38, TODAY ranks as the #1 morning show in A25-54 and A18-49 

TODAY averaged 538,000 A25-54 viewers, beating Good Morning America by +48,000 (+10%) and leading CBS Mornings by +153,000 (+40%)

  • TODAY has now been the #1 ranked morning show in A25-54 for 44 consecutive weeks (52 of the last 58 weeks), its longest streak in more than 3.5 years (since December 2020)
  • Compared to the same week last season, TODAY improved its A25-54 advantage vs. GMA by 17% (+48,000 vs. +41,000 prior year) and vs. CBS by 20% (+153,000 vs. +127,000 prior year)

TODAY averaged 351,000 A18-49 viewers, beating GMA by +46,000 (+15%) and leading CBS by +94,000 (+37%)

TODAY averaged 2.580 million total viewers, leading CBS by +644,000 (+33%)  

  • TODAY has now beaten CBS across-the-board for 1,661 consecutive weeks (since 8/10/1992) 
  • TODAY posted a daily total viewer win on Wednesday morning (+11,000 vs. GMA)
  • Week-over-week, TODAY reduced its total viewership gap vs. GMA by 22% (-102,000 vs. -131,000 prior week) and improved its advantage over CBS by 15% (+644,000 vs. +560,000 prior week)
  • Compared to the same week last year, TODAY reduced its total viewership gap vs. GMA by 70% (-102,000 vs. -337,000 prior year) and increased its lead over CBS by 77% (+644,000 vs. +364,000 prior year)

TODAY Digital had 11.2M unique visitors 

  • The brand drove 24.3M video views across on and off net platforms 

2023-24 SEASON-TO-DATE (9/25/2023-6/16/2024)

TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date


  • TODAY leads GMA by +124,000 A25-54 viewers, nearly 7 times higher than prior year (+18,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)

Total Viewers:

  • TODAY trails GMA by -131,000 total viewers, a 60% gap improvement vs. the same period last season (-324,000)
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